General

If I want to use NewZapp will I need to download any software?

No, NewZapp is a browser based application, so there is no download or installation required.

With your unique login details you will have access to your account via any of the following web browsers: Internet Explorer, Firefox, Chrome, Safari - on a Windows PC or an Apple Mac

Where are you based?

Our offices are located in Exeter, Devon. Our servers are also based in the UK in a secure hosting facility. We do not store any of your data outside of the EU.

Are you GDPR Compliant?

Yes, our servers and procedures conform to the guidelines required by the General Data Protection Regulation. We have an appointed Data Protection Officer who informs and advises the company and its employees about their obligations to comply with the GDPR and other Data Protection laws.

Do I get full support with my NewZapp account?

Yes, we offer both phone and email support with our package deals.

We offer so much more than “turn it off and back on” support. Our team know Email Marketing, its tricks, the secrets and the tips. Everything you need to make your email newsletter campaigns a success.

Do you sell data?

No, we do not sell email databases or pass on any customer information to 3rd parties.

The best results do come from organic lists obtained through networking, website signups, purchases etc.

Can my colleague and I be logged into NewZapp at the same time?

Yes. With a multi-user licence you can both be logged in at once using your unique credentials, whether you're in the office, at home or on the other side of the world.

Can I add a user to my account?

Yes. If you have a multi-user licence and a spare "seat" just contact your Account Manager and we'll set it up. All you need to provide us with is a unique email address for the new user.

To buy an upgrade to your licence and add more users to your account, contact your Account Manager.

Email Marketing Strategy

Delivering more than just software

Email Marketing produces results when part of a complete digital strategy. Our strategy meetings provide detailed feedback on your email analytics and advice for future campaigns. Enjoy regular strategy sessions aimed at reviewing email responses and building future campaigns.

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Email Design

What's an email design?

An email design is a pre-built template that makes email creation quick and easy for you. Templates come in all sorts of styles and layouts, and contain a series of editable areas for you to click into and add text and image content.

As you create an email you will be able to click to preview how it is going to look as a finished email, and then when you are ready you will be able to send it to your distribution list.

What do they look like?

When you login to your NewZapp account you will find a selection of free email designs in different layouts and colours, so that you can pick one that sets the right tone for your email.

You can experiment with different styles of template until you find one that works for you, or you can have one designed and built by the NewZapp team to your exact requirements.

Can an email design be used more than once?

Yes, you can use email design templates over and over again. You can start again from scratch or edit and save ones you have built previously.

email marketing template

Email Design

Your subscribers' world has changed, over 55% of all emails are opened on a mobile first. Make your emails stand out with a custom built Mobile Responsive Design. These bespoke templates save you time, protect your brand and automatically render correctly on all devices.

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Create & Send

How often should I send to my list of contacts?

This really does depend on a number of factors for example, what industry you’re in, what the message is and whether you’ll be able to cope with the all responses back.

Emailing too often will see a significant drop in your subscribers as people will start getting annoyed with receiving your emails all the time.

In our experience, you get the best results when you email your list every 2-4 weeks – it’s not too often and there’s not too big of a gap for your subscribers to forget you.

Will I need html knowledge to make an email campaign?

Absolutely not! We've spent years perfecting an editor that makes email creation really easy.

From the basics of inserting text and images, to the more advanced features of adding social sharing buttons and uploading accompanying documents, you can get as creative as you want to!

Can I add PDF attachments?

Large attachments on emails can affect your chances of deliverability.

We provide every NewZapp account with free hosting space so that you can make your PDFs available for your recipients to view online as web pages.

You simply upload your document into your NewZapp account and then use the editor to make a link from your email to the PDF. As well as this being a safer option, you have the added benefit of being able to track which of your contacts click to view the PDF.

Can I personalise email?

You can use Data Tags to personalise the email for each subscriber. For example:

"Hi [firstname] how is it going in sunny [city] I hope they are not working you too hard at [companyname]!"

How can I tell if my email is likely to end up in Spam?

Just use NewZapp's built-in Spam Checker. You can find the button for this in the bottom right of the Editor and will give you a score based on the content of your email and setup of your account.

email deliverability

Email Deliverability

Most companies don’t think about deliverability until they have a problem, and yet it's one of the most important factors in email marketing. If your emails don't reach your subscribers then all the time and effort spent on content, design and strategy could be wasted.

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Subscribers

Can I create an online Signup form for my website?

We have a guide for this which can be found by clicking here.

How do I get my subscriber data into NewZapp?

You can add your subscribers in bulk by uploading them via Excel spreadsheets. Our import wizard will guide you though the process ensuring each subscriber record is correct whilst cleaning the data of any duplicates.

What if someone wants to unsubscribe?

They can either click the unsubscribe link at the bottom of the email or you can do this on their behalf if they have complained directly to you. We recommend using the unsubscribe link so that this prevents any future contact via NewZapp.

Is there a risk of uploading an address that's previously unsubscribed?

No, any unsubscribed addresses will not be allowed to be re-uploaded into your account. If you look in the "Subscribers" tab, the Import Feed will show you all the lists that have been uploaded along with reports on how many subscribers were added and which were not.

email marketing training

NewZapp Training Day

These sessions cover everything from using the NewZapp software to the latest email marketing best practices. Skip the manuals and enjoy interactive training on all the areas needed to create, send and track powerful email marketing campaigns.

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Tracking

How do you know who's opened my email and when?

We place a 1 pixel square transparent GIF image in your emails. Every time this is displayed (along with the rest of your images) we mark the email as open.

What is a good open and click rate?

These figures can vary depending on your industry and age of your database. But a good benchmark is a 22% open rate and an 8% click through.

When should I send my email?

This is a tricky one, with over 58% of emails being opened on a mobile device first. Restaurants and bars for example get great results by sending before 8am - catching you when you're hungry! Whilst travel agents are best sending after 7pm to catch the sofa surfers! A good place to start is 11am or 2pm on a Tuesday or Thursday and let your subscribers tell you when's best to send your email via NewZapp's real-time tracking.

GDPR Compliance with NewZapp

GDPR Compliance

The GDPR increases the requirements for Data Controllers (that's you) to ensure that opt-in consent and permissions have been obtained from the Data Subject (that's your Subscribers) to send marketing materials via a Data Processor (that's us!).

How we help

Billing

What is the contract length?

All NewZapp packages are a minimum term of 12 months.

How can I pay?

For monthly and annual billing you can pay inside your account via credit or debit card. For annual billing only we can also accept BACS payments, using the bank details on the back of your invoice.

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