The GDPR & Email Marketing
Marketers will only be allowed to send email to people who've opted-in to receive messages. Yes, you're right, this has always been the case! The difference is since May 2018 you need to have proof of unambiguous consent from your subscriber to be compliant with GDPR.
Many companies used the GDPR as a catalyst for a database spring clean, meeting this legislation provides a great opportunity to review data collection policies. A cleaner, targeted, more engaged email marketing database will only see open and click rates soar to new heights.
How We Help
A NewZapp account can acquire, store and manage that vital subscriber consent for you.
Double Opt-in - Using our online sign-up code or when subscribers are added manually to a NewZapp you can trigger a confirmation email. Once clicked NewZapp will record the consent required by the GDPR for you to use should you ever be called upon to do so.
Double Opt-out - Another vital part of the GDPR is an individuals right to restrict processing. All NewZapp emails carry an automated unsubscription facility which gives them that right whilst protecting you from sending further emails that could result in a large fine.
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