Your brand & reputation is very important
It was established by hard work and commitment over a long period of time. Unfortunately, losing that reputation can take a few seconds, that’s why it is vitally important to protect this element of your business.
A very important part of email marketing is the correct email authentication.
Without it you run the risk of having your emails blocked and/or having your domain blacklisted.
Due to its technical nature, even seasoned marketers may need help putting the right structure in place.
The three primary authentication protocols are SPF, DKIM & DMARC.
How does email authentication improve deliverability?
When you send an email it comes from two addresses, these are labelled the envelope and header addresses.
The header is your email address, which is visible to the recipient in their inbox. This email address will receive any replies sent by the recipient.
The envelope will be an address for your email marketing provider, this address is hidden in the message along with technical data such as IP address used and where to send bounce messages.
Spam & message filters look to block spoofed or phishing emails. They do this by checking if the domain owner (the header address) gives the sending server (the envelope address) permission to send emails on its behalf.
By having the correct SPF, DKIM & DMARC in place you authenticate the sending server in the eyes of the filter. Improving deliverability because your email marketing provider has permission to send emails on your behalf.
How We Help
We take care of everything.
Our Gold & Platinum Domain Packs give you the domain protection you need whilst providing all the email authentication required.
Sending your email campaigns via a branded sub domain keeps your primary business domain free from out of office replies and safe from any blacklists.
Want to go it alone? Follow this link to add our standard SPF and DMARC details to your DNS record.
This pack includes a new branded domain for sending your email campaigns with.
You can have this domain forwarded to an address of your choosing or access it directly via a webmail portal.
For example: email-yourdomain.co.uk
This domain will use email authentication such as SPF, DKIM & DMARC. Improving deliverability.
All of the Gold Pack with the addition of your own dedicated IP address for delivery.
An IP which is monitored 24/7 across all the major spam filtering companies.
Dedicated domain name for your campaigns
SPF & DMARC DNS record management
DKIM verifying sender certificate
IP & domain reputation monitoring
Custom reply to addresses
Webmail access for the new inbox and forwarding
Request a callback
Fill out the form below to request a callback or give us a ring on 01392 447200.