TEDxExeter

Exeter’s ideas festival keeps their global audience up to date

Package: External Communications

Industry: Education

Website: tedxexeter.com

Services:
Email creative
Brand management
Email strategy
Content planning
Managed services
Engagement analytics
Management reporting

TEDxExeter
Who

TEDxEXETER is part of the group of independently organised TED-styled events dedicated to Ideas Worth Spreading.

What

TEDxExeter partner with local organisations, without whom our event would not exist. We needed an email marketing system that could allow us complete control over our subscription lists and to segment our data to fully optimise our campaigns. This ensures that we keep our audience base fully up to date with all of our news regarding our events and online talks.

How

The template design and tracking data has allowed us to drill down and fully analyse our campaigns to maximise opens and engagement rates for our forthcoming mailings. Compared to other systems NewZapp avoids the need to maintain multiple lists, and instead we can manage one database with grouping options as well as data driven and behavioural segmentation.

Contact management.
Live campaign actions.
Email hotspot overlay.
Global reach.
Mobile responsive template.
The results

NewZapp offer an email platform that suits our needs perfectly and it is supported by outstanding customer support.