Network Rail

Engaging workers through timely email communications

Package: NewZapp Enterprise

Industry: Infrastructure

Website: networkrail.co.uk

Services:
Email creative
Brand management
Managed services
Internal communications
Domain reputation
Throttled delivery
Engagement analytics
Management reporting

Network Rail
Who

Network Rail employ over 37,000 people and manage the infrastructure of our country’s railway network.

What

Network Rail need to communicate regularly to its employees and stakeholders important and often time critical information. They needed to track the level of engagement, ensure timely distribution and generate messages with ease.

Network Rail chose NewZapp’s Internal Communications platform to deliver messages, monitor readership promote engagement and improve the awareness of ongoing projects, strategies and areas of interest to stakeholders.

How

Network Rail use regular email newsletters, email bulletins and corporate branded messaging to engage with and deliver information to employees. Thanks to the built-in features of the platform, all messages follow Network Rail brand guidelines and it ensures they stand out as important and genuine in the inbox.

Full outbox preview.
Engagement analytics and management reporting tools.
The combination of easy-to-use software that enables me to reach my geographically diverse audience and an efficient and friendly service, is very much appreciated here at Network Rail.

Gail Everton - Senior Communication Manager

Mobile responsive templates.
The results

Network Rail employees are able to be sent messages from any of the routes, departments and the overall management functions of the organisation. They regularly schedule emails to both all employees and targeted employee segments resulting in increased engagement and an improvement in the information given to employees.