Click Rates and How to Improve Them

Posted on January 9, 2017 at 1:58 pm Written by

Click rates Another staple of the email KPI are click rates or click through rates. A click is recorded as a subscriber who has clicked on a link in an email they have received. The click through rate is calculated by the number of unique subscribers that click on one or... Read more


Open Rates and How To Improve Them

Posted on December 16, 2016 at 9:18 am Written by

Open Rates A fundamental part of the email KPI. The email open rate is the amount of people that have opened your campaign, expressed as a percentage. Open rates are calculated by the amount of people that have opened the email divided by the total amount of emails sent. A... Read more

Outlook 2016 - what's going on?

Don’t let random lines spoil your experience on Outlook 2016

Posted on December 7, 2016 at 9:43 am Written by

Good news, everyone! Following the announcement in August 2016 of a partnership between Litmus and Microsoft to #MakeEmailBetter, a collective cheer went up from email designers and developers the world over. Finally, there was hope that the creators of one of the biggest problem children of the email reader world,... Read more

Have you set up your welcome email?

Posted on November 30, 2016 at 3:42 pm Written by

Welcome emails often get the highest rates of engagement over other emails. They offer the perfect chance to engage with new subscribers while you are still fresh in their mind and give them a little nudge to take action.   “You will never get a second chance to make a... Read more

Filtering data for re-engagement campaigns

Posted on November 24, 2016 at 10:40 am Written by

I love shoes. I love emails. So it naturally figures that I love emails about shoes. Big shoes, little shoes, all the in-between shoes. Flat shoes, stilettos, wedges, kittens and stacks. They’re all worthy and in need of a home. My home! If I could (eg. if I was single)... Read more

Do you need a Subscriber Preference area?

Posted on November 11, 2016 at 11:06 am Written by

What will the Subscriber Preferences area do? The subscriber preference area will help you fine tune your subscribers and their groups, it is a good way for subscribers to manage their own email address and the content that they want to receive. Why would you set up your Subscriber Preference... Read more

Your guide to email marketing during the holiday season

Posted on November 7, 2016 at 9:06 am Written by

It’s true that as Christmas approaches, email volumes rise, so it’s more important than ever to get your campaigns in top-notch condition with help from our guide to email marketing during the holiday season… Timing Be aware that every holiday season sees consumers planning well ahead. If they find it for... Read more

Free Christmas templates

Posted on November 1, 2016 at 4:01 pm Written by

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your Christmas email campaigns and say thanks to all your customers, visitors and loyal subscribers. As our Christmas gift to you, we have added a selection of free Christmas templates to your account. There are 10... Read more


How to start building your email list

Posted on October 28, 2016 at 11:51 am Written by

Starting an email list from scratch can be a daunting challenge, here are a few tips which will help you build a solid and clean email list. Sign up forms Start by making it easy for people to sign up for your newsletter. Build a signup form that matches your... Read more

Subscriber Preferences

Managing Subscriber Preferences

Posted on October 12, 2016 at 1:26 pm Written by

With inboxes at bursting point the need to send more targeted relevant emails has never been greater. In an effort to lighten the load we unsubscribe from emails that are irrelevant. How can you stop that from happening to your emails? By managing subscriber preferences, you can send the emails your... Read more

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