As eagle-eyed as we email designers are, with so many email readers to check when doing proof sends (50-plus email clients ticked in our Litmus account at last count!) it’s still easy to miss something… You know how… .. sometimes things stand out more in some emails than others?... Read more
Email Marketing Do’s After the depressing Don’ts, here are some delightful Do’s. Email marketing has a lot of information on what you should and shouldn’t be doing. In my last post I provided some Don’ts, that I like to follow. Here are a few of my favourite Do’s, that I... Read more
The future of email is here. With a simple TILT OF THE HEAD your emails will come alive thanks to our revolutionary DERP™ technology. NO 3D GLASSES REQUIRED Log into an account today and type I-LOVE-DERP in the box and start creating the MAGIC. You can be one for the very... Read more
My 5 Email Marketing Don’ts There is a lot of information available on the Do’s and Don’ts when email marketing. Email marketing is a broad subject and strategies that have worked for one company may not work for yours. The best way to find your best strategy is to do... Read more
Spring is here so let’s make a start on cleaning your subscriber database. A huge part of what makes your email marketing a success or failure is your subscriber database, keeping it up to date and clean will result in more opens and clicks. So how can we achieve that?... Read more
Your subject line is one of the most important yet overlooked parts of your email campaign. Along with the from name and email address this is the first thing your subscribers will see when the email arrives in their inbox so it is vital to make sure it grabs their attention. Here... Read more
Two of my favourite things. Memes and Email Marketing! As a lover of memes (pronounced meem), I spend a lot of free time looking at some of the best the internet has on offer and some questionable ones. I had to post a loosely related blog post about them. Any... Read more
Who doesn’t love a birthday email? Especially if it has a voucher code, or mention of balloons! With this in mind, we’ve made an update to all NewZapp accounts that means it’s now even easier to create really personal email campaigns. We’ve added a brand new Data Tag to the 15... Read more
We’ve all been there – you’re really busy but you just have to get your email out today. You write it, proof it and everyone’s happy so you send it. Then you spot the mistake… When your email marketing goes wrong In this blog we cover a few typical situations... Read more
So many features so little time! In this blog we’ll look at 5 things you may have missed inside your NewZapp account, and then you’ll wonder how you managed without them. 1. Change the background colour of your email or block The Design panel in the drag and drop editor... Read more
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