How clean is your house? How often do you do a deep clean of your house? Every time the season changes? Once a month? When the football season is over? Once a year at Christmas? Getting rid of clutter, having a sort out of the kitchen cupboards or binning the... Read more
Creating a good piece of copy is quite subjective, same as asking someone ‘what makes good telly’? Everyone is going to have a difference of opinion. There is no magic way to make all of your copy that you write in your campaigns stand out, or increase your open rate... Read more
I have two passions in life – Game of Thrones and Email Marketing; I’m a complete fangirl when it comes to both! I’ve put together 4 Important Email Marketing Tips you can learn from Game of Thrones which will help improve your results or if you’re new, give you some... Read more
Seasonal emails Seasonal emails are emails sent on certain dates with a specific theme. These can be Christmas emails, seasonal themed emails, emails about national doughnut day. It can be anything sent on a specific date/time. Seasonal emails is another feather in the email marketing bow. It provides a different... Read more
Email course An email course are emails sent out in chronological order. The purpose of the emails are to be informative and provide value to your subscriber. Using an email course is a good idea when you have too much information to provide and can’t fit it all into a... Read more
Birthday emails The one occasion that everybody can relate to is a Birthday. Some people love it, some people hate it. The closer I get to the big 30, the less I enjoy them! I might not enjoy them but I do enjoy receiving birthday greetings, it is nice to... Read more
Because we all need a little inspiration from time to time. Fresh on the heels of the release of Automation we’re delighted to be launching yet another fantastic update to all accounts today. As well as creating bespoke designs, we’ve always prided ourselves on providing our users with a selection of... Read more
Emails for Automation The recent addition to NewZapp is the Automation feature which works on a trigger and action basis. Once you have produced an automation series, emails are automatically sent to subscribers when their actions match a particular trigger. Triggers include actions, dates, or even when subscribers interact with... Read more
As eagle-eyed as we email designers are, with so many email readers to check when doing proof sends (50-plus email clients ticked in our Litmus account at last count!) it’s still easy to miss something… You know how… .. sometimes things stand out more in some emails than others?... Read more
Email Marketing Do’s After the depressing Don’ts, here are some delightful Do’s. Email marketing has a lot of information on what you should and shouldn’t be doing. In my last post I provided some Don’ts, that I like to follow. Here are a few of my favourite Do’s, that I... Read more