The big buzz word (or acronym) floating around the UK at the moment is GDPR. Everywhere we look, every phone call we get and every conversation about planning comes back to the General Data Protection Regulation which is in full force from May 2018. What is GDPR? It is a... Read more
Accessibility in email marketing As someone who suffers from screen fatigue, I often use screen readers at home to read or listen to my emails and sometimes I really struggle when my screen reader doesn’t recognise pieces of text because the email isn’t set up to be accessible. I feel... Read more
The social side of email marketing When people think about email marketing, they often feel that it can’t mix with other forms of digital marketing; that email marketing is a standalone method. Whilst email marketing is the most efficient form of marketing to generate leads, engagement and dedicated reach potential,... Read more
Sales and Support This weeks blog looks at the people behind NewZapp, and to start this series I looked across my desk at the Sales Team. Darren Hepburn Sales Director Gemma Mitchell Senior Sales Executive Rachel Hughes Email Marketing Executive All of our customers; past, present and future have dedicated... Read more
Why is being mobile responsive so important? Did you know over 55% of all emails sent are opened on a mobile device first and 69% of mobile users delete emails that aren’t optimised for mobile (HubSpot, 2017). With this in mind, should we ignore the mobile device in the room... Read more
Is August too early to plan for Christmas? With 4 paydays (5 if you are lucky), no chance of a ‘proper’ summer this August, the X Factor starting and Winter finally arriving in Game of Thrones (Spoiler!) we can safely say that before we know it, it will be Christmas.... Read more
NewZapp through the ages As some of you may have noticed we have recently upgraded the website and the NewZapp editor to our new branding! Well done to all the team for their hard work and dedication to these updates. This week’s blog gives a nod to the past versions... Read more
How clean is your house? How often do you do a deep clean of your house? Every time the season changes? Once a month? When the football season is over? Once a year at Christmas? Getting rid of clutter, having a sort out of the kitchen cupboards or binning the... Read more
Creating a good piece of copy is quite subjective, same as asking someone ‘what makes good telly’? Everyone is going to have a difference of opinion. There is no magic way to make all of your copy that you write in your campaigns stand out, or increase your open rate... Read more
I have two passions in life – Game of Thrones and Email Marketing; I’m a complete fangirl when it comes to both! I’ve put together 4 Important Email Marketing Tips you can learn from Game of Thrones which will help improve your results or if you’re new, give you some... Read more