Cutting and pasting from Microsoft Word

Posted on November 14, 2013 at 11:50 am Written by

Back in the day, when I was a fresh faced email marketer filled with hopes and dreams, we only had Outlook 2003, Hotmail or Yahoo to worry about. Life was good, emails looked great, everything was rosy in the garden. Then things changed…. Microsoft launched Office 2007 and with it... Read more

Mobile Responsive Email Editor

Posted on November 13, 2013 at 4:13 pm Written by

This week sees the launch of our mobile responsive email editor. This free upgrade to all NewZapp Email Marketing accounts marks a step towards capturing your subscribers attention via mobile devices. Your subscribers’ world has changed, a recent study claimed we look at our mobile phone every 6 minutes, checking... Read more

A Christmas Campaign check list

Posted on November 13, 2013 at 2:51 pm Written by

If you, like thousands of other businesses, have been making a decision on the best way to send festive greetings this year, then we’ve drawn up 5 tips to help you make the best impression with your subscribers this season. 1. Plan your diary Bearing in mind the nature of your... Read more

Common email bounces and how to deal with them

Posted on November 12, 2013 at 2:05 pm Written by

Bounced emails are unavoidable in email marketing, what matters is how you deal with them. In this article we look at the different bounce categories and what actions you should take if you get them. Hard and soft bounces To keep your subscriber list up to date and to get... Read more

Integrating Social Media into Your Email Marketing Campaigns

Posted on July 3, 2011 at 11:17 pm Written by

Social media is exploding. Everyone now has a Twitter profile, a LinkedIn profile or a Facebook page and the list goes on. This is fantastic and organisations are starting to follow suit. The transparency and genuine honesty that comes through when you use these media works wonders with how people... Read more

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