Take a closer look at your marketing voice

Posted on January 20, 2014 at 3:55 pm Written by

You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem… you know too much. One problem with knowing so much is that you forget to hear your marketing voice. Sometimes we even forget that we’re writing for the... Read more

Fireworks: From Macromedia to Adobe to … oblivion?

Posted on December 13, 2013 at 3:23 pm Written by

When Adobe completed its aquisition of Macromedia in December 2005, it can’t have been much of a surprise that their competing Freehand application was shown the door less than 2 years later in favour of Adobe’s own (arguably inferior) Adobe Illustrator. And with Adobe’s long-standing association with the print-based design... Read more

NewZapp Newbie

Posted on December 6, 2013 at 8:49 am Written by

It’s always a daunting experience starting a new job. There’s nothing quite like arriving at your new office, meeting all your new colleagues and then being left at your desk to somehow make a difference and prove your worth. Coming from an email marketing background I felt confident I knew... Read more

The good, the bad and the ugly of email personalisation

Posted on December 3, 2013 at 10:15 am Written by

Personalisation is far from new. We all use it in some form every day. We personalise our one-to-one communications as a matter of course. However, how many of us strive to personalise our mass communication? When was the last time you used what you know about your recipients to help... Read more

Express Import

Posted on November 29, 2013 at 10:57 am Written by

Our development team have been at it again and this week they’ve released a truly amazing upgrade that will change how we import our contacts into NewZapp forever, we call it Express Import. Click for PDF [580kb] We’ve all done it, written our email first then trundled off to find... Read more

Cutting and pasting from Microsoft Word

Posted on November 14, 2013 at 11:50 am Written by

Back in the day, when I was a fresh faced email marketer filled with hopes and dreams, we only had Outlook 2003, Hotmail or Yahoo to worry about. Life was good, emails looked great, everything was rosy in the garden. Then things changed…. Microsoft launched Office 2007 and with it... Read more

Mobile Responsive Email Editor

Posted on November 13, 2013 at 4:13 pm Written by

This week sees the launch of our mobile responsive email editor. This free upgrade to all NewZapp Email Marketing accounts marks a step towards capturing your subscribers attention via mobile devices. Your subscribers’ world has changed, a recent study claimed we look at our mobile phone every 6 minutes, checking... Read more

A Christmas Campaign check list

Posted on November 13, 2013 at 2:51 pm Written by

If you, like thousands of other businesses, have been making a decision on the best way to send festive greetings this year, then we’ve drawn up 5 tips to help you make the best impression with your subscribers this season. 1. Plan your diary Bearing in mind the nature of your... Read more

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