Best Practice: what can Designers learn from DevOps?

Posted on September 20, 2018 at 4:31 pm Written by

The advent of agile methodologies means software projects now tend to evolve through frequent and incremental updates (‘continuous delivery’) rather than the infrequent major version releases of old (‘waterfall development’). This ‘fail fast’ environment of rapid deployment, testing, learning and fixing has increased the importance of software Development and Operations... Read more

Understanding your LIVE! Reports

Posted on August 2, 2018 at 10:50 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Why not just use Outlook?

Posted on July 13, 2018 at 12:47 pm Written by

It’s a good question. Your contacts are in Outlook, you send emails from it on a day to day basis anyway and it’s “free”. So why should you use an Email Marketing Provider like NewZapp to send your emails? What are you missing?   Email Tracking One of Email Marketing’s... Read more

11 World Cup tactics we can use in Email Marketing

Posted on June 11, 2018 at 8:30 am Written by

Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get carried away in plucky England Lions romance, lets take a look at what football can... Read more

GDPR, PECR and Legitimate Interest: you already have consent

Posted on April 30, 2018 at 12:48 pm Written by

Every hour on the hour I’m asked the same question (sometimes twice an hour on busy days) “With this GDPR thing, do I need consent to carry on emailing my data?” My answer remains the same. “Yes”. “Oh”, followed by a nervous pause, is often the reply. But here’s the... Read more

NewZapp’s Top 10 Email Marketing Tips – Part 2

Posted on April 23, 2018 at 3:00 pm Written by

Second in our two-part blog, sharing our Top 10 tips for email marketing success. Missed Part 1? Catch up here 6. Planning A last minute rush when creating an email campaign is worse than not interacting with your subscribers. Content may not be defined, messages may be off, typos and... Read more

NewZapp’s Top 10 Email Marketing Tips – Part 1

Posted on April 9, 2018 at 3:00 pm Written by

In this first of a two-part blog, we’re taking the hard work out of identifying the Top 10 tips for email marketing success. 1. Personalisation Not only does engagement improve when campaigns including personalised messages such as including a first name they also improve when you personalise the types of... Read more

From around the industry: MailChimp single opt-in and the GDPR

Posted on March 26, 2018 at 3:00 pm Written by

On the 24th of October 2017, MailChimp announced a u-turn to their customers which led to some social media trending with the hashtag #MailChimpGDPR. As most people know there is a new (well, already in place) law that will tighten up the data protection act to protect consumers and businesses... Read more

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