Facebook reactions and their impact on your business

Posted on March 18, 2016 at 11:21 am Written by

Queen of social media, Laura Brown is the Owner and Managing Director of Introtweet. Laura lives and breathes all things social media and can always be found networking on Twitter or playing away on the piano. Below Laura shares with us the impact Facebook reactions will have on your business. So,... Read more

5 ways to improve your email campaigns

Posted on March 14, 2016 at 8:56 am Written by

A lifelong word nerd with a background in communications, public relations and marketing, Tanya Wheeler-Berliner spends her days debating hyphenation rules and extolling the benefits of the Oxford comma as Marketing Director at Email On Acid. Below she shares with us 5 ways you can easily improve your email campaigns. To... Read more

Free Easter themed templates

Posted on March 7, 2016 at 9:21 am Written by

The Easter holiday presents an eggcellent opportunity for email marketers for a number of reasons: Time off: Easter grants many people across the UK an extended long weekend. With so many people out of the office perhaps lay off the B2B emails as they will be ignored and left to gather... Read more

Gmail boosts security with its ‘padlock alert’

Posted on March 4, 2016 at 9:00 am Written by

If you’ve spotted something new on Gmail recently – namely a little red padlock – don’t fear, you’re not the only one. The email service has added the new symbol as a way of flagging up whether the emails you’re sending and receiving are encrypted. The icon is Google’s way... Read more

The NewZapp API

Posted on March 1, 2016 at 8:43 am Written by

For the last few months our development team have been locked away in a dark room working on a special feature that will change how you manage your subscribers forever… Introducing the NewZapp API! One of the biggest barriers to email marketing success is the quality of data. In fact, according... Read more

Why Microsoft is every email marketer’s worst nightmare

Posted on February 17, 2016 at 10:45 am Written by

Microsoft has always been tough on email marketers. Just when you think you’ve figured out a solution to one issue they throw another curve ball your way. It all started back in 2007 when the folks at Microsoft decided they would use MS Word to render HTML emails in Outlook... Read more

Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

Posted on February 10, 2016 at 10:26 am Written by

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also... Read more

Your top questions answered

Your top 10 email marketing questions answered

Posted on February 8, 2016 at 9:18 am Written by

Do such questions come to your mind when you think about launching an email marketing campaign that can pull out real benefits? How can I get more customers to open my emails? How can I make my emails look better? What are some of the latest trends in email marketing?... Read more

Colour co-ordinating your emails

Posted on January 6, 2016 at 9:43 am Written by

I have some very good intentions for 2016. New year, new resolutions, new me, new healthy eating regime, new gym membership, new hopes of getting into jeans not worn since 1998…. plus many other more professional achievements of course! First week back in the office, and next on the ‘To... Read more

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