Why Email Content is like water

Why Responsive Email Content is like Water

Posted on July 20, 2016 at 4:22 pm Written by

You want to build great responsive emails that will not only look good on all those desktop monitors but also the various handheld devices nestling in pockets and handbags the world over. But how do you ensure you get the best results for your particular audience? Be they predominantly tab-happy... Read more

Sharing your email campaigns on Facebook

Sharing email campaigns on Facebook

Posted on July 20, 2016 at 3:47 pm Written by

One of the biggest leaps in email marketing in the past few years has been the ability to offer social media sharing tools in order to reach a larger audience with every campaign you send out. Facebook, Twitter and LinkedIn are currently the most popular. Here’s a look at what control you... Read more

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Landing Page Journey

Posted on June 29, 2016 at 11:57 am Written by

Business success, to a great extent, depends on the number of qualified leads.   Great Email Marketing can be the start of that business success. I think of it like a taxi, not to much information on it, just clear and concise indication to where ultimately you want them to... Read more

How to SORT out your Email Marketing Part Two

Posted on June 23, 2016 at 2:12 pm Written by

So, where were we? In part one of How to SORT out your Email Marketing we tackled Spam and getting your emails Opened with good subject lines. Part two today and we’ll be looking at the global impact mobile phones have had in Email Marketing and how important targeting is... Read more

How to SORT out your Email Marketing

Posted on June 17, 2016 at 1:11 pm Written by

Have PowerPoint, will travel… My role as Sales Director has me up and down the country speaking at a variety of trade shows and exhibitions, wandering the land like an Email Marketing evangelist! Last month I was invited to speak at The Global Travel Groups annual conference in Dubai, after maybe... Read more

11 lessons football can teach us about email marketing.

Posted on June 8, 2016 at 3:02 pm Written by

11 lessons football can teach us about email marketing. Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get deep into the crushing disappointment of... Read more

Free summer templates have been added to your account

Posted on April 27, 2016 at 3:48 pm Written by

Come rain or shine, weather has a tremendous impact on all of our lives, each day it affects what we wear, where we go and even how we feel so why not capitalise on it? Effective email marketing begins with awareness of your subscribers. The weather presents a fantastic opportunity to... Read more

What’s the difference between Groups and Segments?

Posted on April 14, 2016 at 11:48 am Written by

One of the biggest changes to the new Subscribers Section will be the ability for you to create Segments. It’s common knowledge that segmenting your subscribers helps you get better open and click rates. By narrowing your focus and sending campaigns to targeted subscribers within your lists, your recipients will find... Read more

What our new subscriber section means for you

Posted on April 11, 2016 at 2:28 pm Written by

Our brand new subscriber section is launching soon. This amazing upgrade will be rolled out to all current customers and the best bit is you won’t have to lift a finger. First thing to mention is that all your existing data (your email addresses, groups and folders) will continue to... Read more

Infographic: The email marketing basics

Posted on April 1, 2016 at 2:21 pm Written by

Setting up an email can be daunting for first time email marketers and there are many things even the most experienced marketer can forget. In this infographic, Josh Green of Display Block covers some of the most important email marketing basics. Email campaign creation can take some time for people new... Read more

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