What our new subscriber section means for you

Posted on April 11, 2016 at 2:28 pm Written by

Our brand new subscriber section is launching soon. This amazing upgrade will be rolled out to all current customers and the best bit is you won’t have to lift a finger.

First thing to mention is that all your existing data (your email addresses, groups and folders) will continue to be safe and sound in your NewZapp account. There’s no need to worry about re-uploading or re-organising after the new release.

If you haven’t already, I would recommend registering for an exclusive pre-launch look. That way when the time comes for your own account to be upgraded you’ll be ready and raring to go.

Let’s be honest, change can be scary, but there’s no need to panic because in this instance we know you’ll love the new look and features.

These new subscriber features include:

Dynamic Segments
As part of our new Subscriber section, NewZapp will be giving you the ability to filter your data so you can create and send to dynamic segments.

Whether you want to segment your data based on behaviours such as opens or clicks, or segment based on specific tags such as job description or location, NewZapp will give you the power to do it all. By being dynamic, your segments will also automatically update to ensure you’re sending to anyone who meets the set criteria at any given time.

subscriber section segments

Custom Tags (formally known as Custom Fields)

Did you forget to create your new group or custom tag before starting the import process? Well, now it doesn’t matter.

As part of the new import process you will be given the option to create a new group and new custom tags as you go – which will save you valuable time, and open up lots of new opportunities to store additional information for targeted sends and personalisation tactics.

subscriber section custom tags

Filter with all of your data
You will soon be able to filter your data by all standard and custom tags meaning if you have the data, you can filter by it.

This is ideal for situations when you need to filter by location, job title or custom tags such as account manager or birthday. Each filter also has an associated colour so you can instantly see the data in your table view.

And if that wasn’t improvement enough, you will also be able to use more than one filter at a time to really fine tune your searches, your new groups and your segments.

subscriber section filtering

Send History

Under subscribers you’ll be able to click onto a particular email address to display that person’s subscriber card which houses all their details, such as the groups and segments that they currently are included in – plus a brand new History tab.

With the History tab you’ll be able to see details of every single campaign that has been sent to a particular subscriber and whether or not they opened or clicked on it.

subscriber section send history
Express Import
With the introduction of our brand new subscriber section, every single file you upload will be added using Express Import – regardless of columns.

This means large database headaches will be a thing of the past; millions of email records can be imported and sent to in the same day. Small databases will be added in the blink of an eye and managing targeted groups will take minutes rather than hours.

subscriber section import

If you’re not already a NewZapp customer make sure you signup for a free account today so you too can enjoy these amazing new features and benefits. 

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