Why not just use Outlook?

Posted on July 13, 2018 at 12:47 pm Written by

It’s a good question.

Your contacts are in Outlook, you send emails from it on a day to day basis anyway and it’s “free”. So why should you use an Email Marketing Provider like NewZapp to send your emails?

What are you missing?

email deliverability

 

Email Tracking

One of Email Marketing’s most powerful tools is the ability to track subscriber engagement.

And before you say it, no, nobody should use “read receipts” for this because it isn’t the 1990’s.

Seeing vital email analytics like who opened and clicked on your email is just the tip of the iceberg from a system like NewZapp.

 

NewZapp Track

Domain Protection

Using Outlook means sending via your own internal server / ISP (internet service provider) is a very risky business.

If you get blacklisted you’re ISP could ban ALL emails from the organisation whilst it investigates.

Using an Email Marketing Provider protects you from blacklisting and the ensuing wrath of bosses, IT departments & colleagues.

 

Small matter of the GDPR

If you speak to a GDPR specialist or organisational body like the ICO they will tell you the biggest risk to a company regarding the GDPR is human error.

We’ve all seen the type of email, brazenly sent to everyone from Outlook with yours and countless other email addresses for all to see. This is a breach of the GDPR, whether it was sent by “mistake” or not.

All email marketing campaigns should also carry an automated unsubscribe facility, should anyone complain to the ICO about you they will look for this. And no, saying “reply to this email with unsubscribe in the subject line” does not count!

 

Mobile Optimisation

With over 55% of emails been read on mobile devices, it is crucial they look professional and engaging on these devices.

Otherwise they just get deleted.

Every email sent out of NewZapp is carefully designed to look its best at any screen width, boosting engagement to new levels.

 

 

Breaches & Crashes

We’ve all had them, a campaign with everyone’s email address in the “to” or “cc”.

This is a total breach of current data protection laws not to mention a strain on internal email systems.

But you’ll be careful and use “bcc”.

They probably said that at the NHS in Nov 2016 when a test email sent to all crashed their system for days.

An Email Provider send a single email to a single subscriber, keeping everyone’s data safe whilst controlling the flow of email.

Follow Darren Hepburn on Twitter

Darren Hepburn

Operations Director at NewZapp

@darrenhepburn

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