By far the best open rates we see are from companies with their own data which they have grown organically as opposed to purchased lists. So, how do you grow your list with engaged subscribers who actually want to hear from your business?
Here are some great ways you can grow your email list…
This is the main reason a subscriber will open your email. Without any relevance the subscriber may become bored of your emails and do one of three things – unsubscribe, ignore your email altogether or worst of all, mark it as spam.
If your email has relevant content your subscribers will also be more inclined to share it via social networking sites like Facebook and Twitter or use the forward to a friend option.
Make sure your subscribe box is simple. Potential subscribers should only have to enter their name and email address to subscribe, anything more could be a deterrent. It is also important to make sure your signup form is available on every page of your website.
Prepare for landing
Create landing pages on your website that not only contain your sign up form but also testimonials and links to your previous email campaigns. Potential new subscribers can then see the type of content they will receive which should help sway them into signing up.
Offer an incentive
Most companies will do this to help grow their subscriber numbers. Some offer a downloadable guide like an ebook or PDF that is targeted directly for their business sector. Others will create a discount code and provide this in a welcome email.
Promote your signup form wherever you can. Link to it in your email signature, on Facebook, Twitter, Google Plus and any other social media accounts you have.
Writing blogs or best practice articles about your business sector can help generate more interest in your products and services. It also helps you to interact with your readers and shows you’re an expert in your field.