How email marketing can grow your business

Posted on April 24, 2014 at 7:45 am Written by

In this article we take a look at some of the ways email marketing can help grow your business.

Emails are popular.
Nearly 1 in 3 adults use a Smartphone, and among those who took part in an Ofcom survey, the most popular task was sending and receiving emails (89%). With those statistics alone you really shouldn’t have an excuse not to be using email marketing for your business. Even if you are just starting up a business, a monthly newsletter is a good way to keep your customers up to date with your products and services.

Instant Reporting.
Once a campaign has been sent out you can instantly look at your reports to see who is opening your campaigns and clicking which links. This can mean right from the start of your campaign your subscribers are reading your campaign and visiting the products and or services that you have recommended to them. Here at NewZapp we now have LIVE! Reporting so you can see what is happening in real time!

Personalised Campaigns.
Another advantage of email marketing is that you can personalise your campaigns to grab the subscriber’s attention. You can start by greeting your subscribers by their name then going on to inserting more personal subscriber data like their location, account number or even the name of the product or service they may have purchased. This can be beneficial if you are welcoming your subscribers or even asking them if their recent purchase was to their liking, or recommending a similar product to accompany their earlier purchase.

Welcome Email.
Sending out a welcome email is a nice way to greet and encourage your subscribers to act on their interest in your company, no matter what time zone they are in. By doing this you can recommend any areas of your website that may be of interest to them, as well as to assure your subscribers that if they should have any problems or questions how they can contact you.

It can boost your sales.
If you already capture customers purchasing data than you can really hit the spot by offering similar products to customers who have already purchased a certain product from you. To do this you would need to have this data exported into an excel file and break up the data according to their purchase. Now you can import each separate purchase into a new group and offer each group a similar product related to their earlier purchase for effective up selling.

Campaigns can be shared via social media sites.
Within your NewZapp email editor you can insert a Twitter Tweet button or a Facebook share button. This will allow your subscribers to share your campaign on Facebook or Twitter – helping to increase the overall reach of your campaign and get your campaign seen by a whole new set of eyes.

You are in control of the design and content.
With our self service email marketing system, you are in control of your design and content. So if you want to promote a new service you provide or that you are offering a discount on your prices you can promote these in your latest email campaign. This is also valuable if you want to contact a select number of customers to offer an upgrade of your service, making sure only a select number of subscribers are sent this deal.

Emails can be scheduled in advance.
Using the NewZapp Email Marketing system you can send your email campaigns out instantly or you could also schedule these for a date and time in the future. This is useful if you are away on holiday or business when your campaign is due to go out. All you would need to do is create your email campaign in advance before you depart, and schedule it to be sent for a date and time while you are away, safe in the knowledge that the campaign will be sent out automatically.

Emails have no shelf life.
If you compare an email campaign to social media status updates, the social media updates will display in the social networks timeline for only so long. An email campaign can sit in an inbox until it is deleted, so should your subscriber be away or busy for a while they can still read your email campaign once they have a spare moment or on their return to work.

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