Come rain or shine, weather has a tremendous impact on all of our lives, each day it affects what we wear, where we go and even how we feel so why not capitalise on it?
Effective email marketing begins with awareness of your subscribers. The weather presents a fantastic opportunity to tap into your consumers emotions, by delivering targeted and more importantly, timely email communications. With the summer season just around the corner now is the perfect time to start planning how you can use this to your advantage.
Here are a few examples of how you can ‘summer-ify’ your email marketing campaigns…
Football’s Coming Home!
Kick off (see what we did there…) your Euro 2016 campaigns with one of our football styled templates. For further inspiration check out our footballing email marketing tips!
Typically, summer BBQ’s spark trips to the supermarket for food and beverages, the DIY centre for a new BBQ or coals and the garden centre for new plants to spruce up the garden so use this to your advantage.
The kids are on holiday and mum and dad could do with a well earned break which means travel, accommodation and even luggage sales are about to go through the roof. Not in the travel industry? Think about how you could target those who will be staying put this summer.
In retail (maybe you sell socks or drills?) and looking for a hook? Yes we know it’s not Mother’s Day but hey – Dad’s need love too!
The festival season is well and truly under way – tents, sleeping bags, camping equipment, sun tan lotions, summer clothing, the list is endless. Why not adopt a festival theme if your offering isn’t product specific?
Being the good people we are here at NewZapp, we figured it was only right to help you on your way. So our design team have whipped up a selection of free summer themed email templates. There are 7 new mobile responsive designs to choose from, each one ready for your own message and/or logo.
You can find all these free templates inside your account now under the ‘Seasonal’ tab on the ‘pick a template’ screen.