Marketers often volley back and forth between channels, but email has proven to be a true ace. Consider the following data from The Relevancy Group: Out of 300 email marketing executives surveyed, 91% found email somewhat or highly effective in terms of delivering revenue.
In fact, many marketers are doubling up and relying on third-party vendors to help serve up better messages. For instance, 60% of respondents currently use email marketing analytical services and 55% depend on email marketing strategic services.
Other highlights from the report include:
This article was first published on Direct Marketing.