Design: Adding a Countdown Timer to an email

Posted on December 29, 2017 at 3:00 pm Written by

In this second part of my re-review of NiftyImages’ tools for email marketing, I’m trying the option to make a Countdown Timer.

Countdowns are great for adding some good old fashioned intrigue and urgency to an email campaign. If the clock is ticking down on an offer or a launch date, a countdown should hopefully encourage the reader to get swept along with the time relevancy on the campaign’s call to action.

Read part one of my trio of blogs here an overview of the NiftyImages system and how to use it to pull personal data into an image.

Step 1 – Pick a countdown style

Logging into, click to make a new miage.

Similar to the choice of pre-made images, there are a range of timer styles available. The extra flexibility here is that you can then customise them to fit in smoothly with your branding.


Step 2 – Options

Basic options are where you enter the Event Date*, Event Time and Time Zone.

Then there are Font options, Colours and a customisable Background image setting if you want to upload one, like this one we used for a campaign of ours:

*Even though the Time Zone in my settings is UK time, dates appear in US format – so be careful you don’t confuse a date like the 10th of December¬† with your 12th of October!



After saving your new countdown, just like the steps for making a new personalised image, you will be given the HTML for your new unique countdown image on screen and you can follow the exact same steps for inserting this into your email campaign.



Next in the series

Now you know how to create and add a Countdown Timer to a NewZapp email campaign, in my 3rd blog I’ll be looking at the new feature that will enable you to bring a live feed from a Instagram or Pinterest account in to an email.


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Annette West

Project Manager at NewZapp


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