Creating emails that look good on all devices

Posted on September 18, 2019 at 11:01 am Written by

Not everyone receiving your emails is going to be sitting in front of a monitor. More and more of your contacts are checking emails on mobile devices by preference, and not because they’re out of the office.

Do you know how your emails look on mobile?

All NewZapp accounts include the tools to check how your email looks on mobile and just how many of your contacts are opening on mobile.

Here are the places to look:

Inside the email editor

The power to preview and edit your campaigns as they will appear on a mobile device before sending.

When editing an email in Create & Send look for the slider at the bottom of your editing window. This enables you to view your email from two different view points.

  • For best results, switch to Preview mode first.
  • Then click on the bottom centre icon to switch your view from desktop to mobile preview, and back again.

 

Easily switch between desktop and mobile views in the NewZapp editor – Click to enlarge

No fancy HTML knowledge is required on your part – our design team have taken care of everything for you, with the templates you use to create campaigns.

Font sizing, image scaling, font styles, stacking of content (to avoid left to right scrolling) are all magically built in to provide a dynamic and comfortable experience for your email recipients…. so they can concentrate on your messages rather than pinching in or out to get a clear view.

Inside reports

Your emails have been sent, but who have they reached and how have they been viewed?

Every email you send continually creates data for you to analyse. Thanks to NewZapp device reporting you can see email trends in action on every campaign you send. Are your emails predominantly being read on desktop, mobile or tablet? In Outlook 2016, Mac Mail or one of the other many email readers that NewZapp identifies and logs for you?

View a complete breakdown of how your emails are being viewed in NewZapp Reports.

Creating segments

Your emails have been sent, but how do you now learn and capitalise moving forward with the ever changing trends of your contacts’ viewing habits?

Once of the most powerful NewZapp tools is the ability to segment your contacts based on their past behaviour. Not only whether they did or didn’t open or click one particular email or any of them(ever!) – but their choice of device.

Example: Who opened on mobile? Let’s try sending a campaign to them at 7am instead of 3pm and see if we achieve even higher engagement.

Discover the power of segmentation and get to grips with the way segments work dynamically in your favour, saving you time and effort exporting and analysing data that then needs to be re-imported. You can download the NewZapp guide here.

Get the latest Email Marketing updates & insights