Features: 3 things you never knew you could do with images in your NewZapp account

Posted on December 1, 2017 at 3:00 pm Written by

In this blog we’ll take a look at 3 little things that you never knew about images, but which might just make your day – let alone impress your friends.

We’ll show you how to add text to an image, how to add a ‘Play’ button to an image that’s going to link to a video, and how to add a video* to your email campaign.

1. How to add text to an image

We’re quite often asked how to put a text block on top of an image block. Whilst creating layers in our Drag & Drop editor isn’t yet a thing, it is easy to do with NewZapp’s photo editor.

Why would you?

You might want to add an accreditation to a photo, or a caption on an image that’s less subtle than an alt tag.

You might have a product for sale and you want to include a call to action or time limit, and you don’t have time to wait for your usual designer to make this for you.

Here’s where the Add Text option in your NewZapp Photo Editor is ideal! With it you can:

  • Add a phrase of your choice
  • Make the text as small or large as you want
  • Choose a text style & colour
  • Keep it straight, or add a jaunty angle!
  • Save the edited image as a new file name

Using some CC0 imagery available at Pixabay

Example of an original image

After text has been added using NewZapp Photo Editor

Example of an original image

After text has been added using NewZapp Photo Editor

How to
  1. Upload your image in to your NewZapp account. Usual limits apply, you need a jpg, jpeg, gif or png no larger than 3MB in size.
  2. If you then jump down to the 3rd item in this blog you’ll see an animation I made on how to add text.

Or visit the Knowledge Base instead where I’ve added a step-by-step written guide. I promise you’ll impress yourself with skills you never knew you had!

Any crafty hacks?

If you need two or more phrases in two different colours and/or sizes, just click the “Add text” button again while editing and another is added for you to add text and style.

 

2. How to add a ‘Play’ button to an image

Something we get asked about quite a lot, is whether it’s possible to embed a video in a campaign (make it possible for a video to play inside an email).

We have a few reasons why this might not be such a good idea, and we blogged about it here, so in support of this advice I found a little helpful hack in the same photo editor we just used to add text to an image.

Why would you?

The aim here is that we want to ask our subscribers to view a video.

The next best thing to having a video play as an email opens, would be to give the impression that the video has been embedded and just needs one click in order to play it. Rather than that happening, they will be taken to the online location of the video and watch in a browser window.

The added bonus also being that in your Track reports you will be able to see data on who clicked to view the video.

How to
  1. Follow the instructions above on how to add text to your image, until the point where you would be typing in a phrase
  2. With Arial Black as your font style, type this right pointing (or ‘Play’) triangle character which is part of the font set: ► (you can copy and paste it from here)
  3. Stretch the text box size so you get a really nice chunky sized triangle
  4. Make it White in colour
  5. Click ‘Apply’, then ‘Save’
  6. Shout “OH YES” to an office full of unsuspecting colleagues completely unaware of the genius in their midst

A new copy of your image is now saved in your Images library, ready to be inserted into an email campaign, with a hyperlink applied to the video location online.

 

3. How to add a video to your email

Say what? Add a video? Surely not, seeing as how we’re forever preaching the perils – did you not just read the piece above?

So let me put it another way. If this image was included in an email from me, would you think I’d added a video?

Or would you realise this is just a friendly old *animated gif?

Actually, to be fair this is an animated gif that would NOT be friendly for an email campaign as it’s over 2.5MB in size!

But I just wanted to show off my LICEcap screen capture program as a quick means to make an animated gif, and how an animated gif coudl easily be mistaken for a video and any one who does design work for you would be able to create an animated gif for you.

  • An animated gif has a .gif extension just like any other static gif
  • .gif is one of the permitted formats when you upload images to your account, along with .png, .jpg and .jpeg
  • Only Outlook 2007, 2010 and 2013 won’t play an animated gif. I say “only” but I know that will mean annoyance for a lot of B2B email marketers. Don’t be deterred though, just plan for this eventuality and mention it to your designer and point them to the Litmus article on the subject.

So if I had been able to send my mega gif via email, in my Outlook account it’d look like this, not very useful in terms of any key information or call-to-action…

Any crafty hacks?

Two actually!

  1. Use the photo editor to check how an animated gif is going to look for Outlook 07/10/13 users. Simply edit your gif using any tool (‘Resize’ is quick and easy). The new copy of the gif that the editor saves will be the first frame only (it doesn’t support the editing of animated gifs).
  2. Divide and conquer. Divide your database between known Outlook 07/10/13 openers and everyone else, with information taken from a recent campaign in Track. Make a copy of your campaign and use a straight forward static image instead of the animated one and send this version to the former group whilst the copy with the animated gif is sent to everyone else.

So there are 3 things you may not have known were possible to get you started, all easily achievable.

Enjoy!

 

Follow Annette West on Twitter

Annette West

Project Manager at NewZapp

@NettyWest

Get the latest Email Marketing updates & insights