Design: 6 Psychology tricks to help you design emails

Posted on January 15, 2018 at 3:00 pm Written by

A little while ago I wrote a relatively whimsical post about the meanings of colours. There was a cheeky quiz and then I put all the results (except the unprintable ones) into a wacky infographic. It was fun and insightful and I’d like to try it again on a different... Read more

4 things we really want from mobile responsive email

4 things we really want from mobile responsive email

Posted on September 30, 2016 at 12:07 pm Written by

What are the most important things when an email loads on your phone? I want this thing to appear instantly at exactly the right size for my phone and have buttons the right size for my fingers and text the right size for my eyes. I also want a gold-plated... Read more

There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

Posted on August 11, 2016 at 10:56 am Written by

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an... Read more

Our Favourite Filter Combinations

Posted on August 4, 2016 at 8:24 am Written by

When you’re searching for someone, you want to find them quickly. When you want to build a powerful Segment, you need precision. We’ve combined these two distinct needs into a single, simple set of tools: Filters NewZapp’s filter tags pack a lot of power into something so small and simple.... Read more

Colour and Response infographic

Posted on September 9, 2015 at 12:43 pm Written by

We asked… and you responded! The colour survey results are in and boy are they illuminating. We asked you what colour a button should be, when blue becomes green and how many shades of grey there are… Some of the answers were a touch wacky but that just shows what... Read more

Just a pigment of your imagination

Posted on August 12, 2015 at 9:35 am Written by

Colour n: The property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.Loved by designers, ignored by dogs, split into millions of shades – yet it’s hard to name more than thirty. Your colour choices say a... Read more

Let’s go round again

Posted on June 9, 2015 at 3:04 pm Written by

Fashion, design, pancakes. Some things are naturally circular. Have you noticed how those tables with the funny little wonky legs are suddenly en vogue again? It wasn’t so many years ago that we were taking them out to the big recycling centre in the sky for the crime of being... Read more

What’s new and cool for designers in NewZapp?

Posted on March 16, 2015 at 12:15 pm Written by

Well on the surface, not a lot; the basic code structure is virtually unchanged; email reader quirks haven’t magically disappeared so you still need a table-based structure with inline styles. But from an Email Designer’s point of view, a myriad of small changes make a big difference. You want a... Read more

Watch out for wearable devices

Posted on January 14, 2015 at 3:43 pm Written by

Wearable devices are all the rage at the moment. They can track your fitness, tell you the time and make the tea. You can mutter instructions to them, gesticulate randomly in public and leave them on in the bath. If you’re lucky, there may be a new phrase “never punch... Read more

iPhone 6? Nothing to see here…

Posted on September 30, 2014 at 2:14 pm Written by

It’s bad news for lovers of cold sweats and palpitations I’m afraid. The launch of the brand spanking new iPhone 6 and iPhone 6 Plus devices may well have some people whimpering into their keyboards but round here it’s business as usual. In a break from tradition Apple have introduced... Read more

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