Shim when you’re winning

Posted on May 9, 2019 at 12:38 pm Written by

Recently we were engaged in a round of code trimming. This involves checking our email code for any deprecated practices – and any new exciting developments, but mostly it’s the former. We’re always looking for ways to streamline our code and make our file sizes smaller – all in the... Read more

Design: Easy Image Gallery

Posted on November 6, 2018 at 12:23 pm Written by

In this instalment of my Crafty Hacks series I want to show you how easy it is to make an image grid gallery. When I’m out and about in Webville and Emailtown, I’m much more likely to click on an interesting image than I am an Action that’s Calling to... Read more

Design: Lists of Distinction

Posted on October 31, 2018 at 11:37 am Written by

Do you need to list some points? I bet you do. Are they short? Are they long? Maybe they’re short with a little description each. Or maybe you think bulleted lists could be way cooler. In this second post of the Crafty Hacks series I have just the thing for... Read more

Design: Image buttons masterclass

Posted on October 10, 2018 at 12:07 pm Written by

Introducing… Tom’s Crafty Design Hacks In this first post of the series I will teach you how to make image-based buttons in NewZapp that really pop. These can be used carefully for corporate style buttons, or more frivolously for an arty feel. N.b. I use the term “hacks” in its... Read more

Design: 6 Psychology tricks to help you design emails

Posted on January 15, 2018 at 3:00 pm Written by

A little while ago I wrote a relatively whimsical post about the meanings of colours. There was a cheeky quiz and then I put all the results (except the unprintable ones) into a wacky infographic. It was fun and insightful and I’d like to try it again on a different... Read more

4 things we really want from mobile responsive email

4 things we really want from mobile responsive email

Posted on September 30, 2016 at 12:07 pm Written by

What are the most important things when an email loads on your phone? I want this thing to appear instantly at exactly the right size for my phone and have buttons the right size for my fingers and text the right size for my eyes. I also want a gold-plated... Read more

There's no greater power, than the power of Segments

There’s no greater power than the power of Segments

Posted on August 11, 2016 at 10:56 am Written by

I’m slightly misquoting Madonna, but I don’t think she’ll mind as long as I don’t sing it. We’ve got a guide on how to make Segments, we’ve already blogged about the difference between Segments and Groups, so what more can I possibly offer you? How about “Why?”. Why change an... Read more

Our Favourite Filter Combinations

Posted on August 4, 2016 at 8:24 am Written by

When you’re searching for someone, you want to find them quickly. When you want to build a powerful Segment, you need precision. We’ve combined these two distinct needs into a single, simple set of tools: Filters NewZapp’s filter tags pack a lot of power into something so small and simple.... Read more

Colour and Response infographic

Posted on September 9, 2015 at 12:43 pm Written by

We asked… and you responded! The colour survey results are in and boy are they illuminating. We asked you what colour a button should be, when blue becomes green and how many shades of grey there are… Some of the answers were a touch wacky but that just shows what... Read more

Just a pigment of your imagination

Posted on August 12, 2015 at 9:35 am Written by

Colour n: The property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.Loved by designers, ignored by dogs, split into millions of shades – yet it’s hard to name more than thirty. Your colour choices say a... Read more

Get the latest Email Marketing updates & insights