Marketing Strategy: Emails instead of Christmas Cards

Posted on December 8, 2017 at 3:00 pm Written by

Seasonal email marketing opportunities Every conversation I have at the moment always ends with “if I don’t speak to you before, have a fantastic Christmas and have a happy New Year”. So, what happens if you don’t see most of your Subscriber base in person? Not everyone buys Christmas cards anymore,... Read more

Legislation: Double Opt-In – More than just about the GDPR

Posted on November 24, 2017 at 3:00 pm Written by

The General Data Protection Regulation – GDPR In this second blog on the GDPR, we’re going to talk about how Double Opt-In isn’t just a way to gain the “Holy Grail” of consent. NewZapp gives you a variety of tools to tick all the compliance boxes and keep your subscriber... Read more

Marketing Strategy: The Marketing Mix of Email Marketing

Posted on November 13, 2017 at 3:00 pm Written by

How do you apply the Marketing Mix Email Marketing? Surely it’s easier to apply the Marketing Mix to a physical attribute? Sometimes people forget that these concepts can also be used in email marketing! The traditional 4Ps in the Marketing Mix has been expanded to 5Ps or even 7 dependent... Read more

From around the industry: MailChimp single opt-in and the GDPR

Posted on November 2, 2017 at 3:00 pm Written by

On the 24th of October 2017, MailChimp announced a u-turn to their customers which led to some social media trending with the hashtag #MailChimpGDPR. As most people know there is a new (well, already in place) law that will tighten up the data protection act to protect consumers and businesses... Read more

Marketing Strategy: Keeping your subscribers alive

Posted on October 27, 2017 at 2:00 pm Written by

As we approach the end of October, I felt that it was a good time to write about keeping your content engaging as well as your subscribers alive. In the current climate, 149,000 emails are sent every 60 seconds (Smart Insights, 2017) so how do you keep your own email... Read more

Marketing Strategy: Deliverability of your campaigns

Posted on October 20, 2017 at 11:00 am Written by

As I prepare my weekly blogs, I look at the types of conversations I have had with customers and colleagues over the last month. Inspiration for this blog came from a frequently asked question “how do I improve deliverability of campaigns?” One thing Email Service Providers should not do is... Read more

Behind the system: Design

Posted on October 13, 2017 at 2:00 pm Written by

This week’s blog looks behind the system in another direction, towards the Design Team. Annette West Project Manager Mike Nicol Digital Designer & UX Craftsman Tom Scott Digital Designer & UI Architect Mike & Tom, what are your respective job titles and what do your roles involve? I’m a Digital... Read more

Features: NewZapp’s most powerful tools

Posted on October 6, 2017 at 3:40 pm Written by

There are so many features within NewZapp not just with the software but also with the human side. This week’s blog highlights just a few of NewZapp’s most powerful tools that can help you get a return on your investment and understand what your subscribers like and don’t like. Your NewZapp... Read more

Legislation: What is the General Data Protection Regulation?

Posted on September 29, 2017 at 3:40 pm Written by

The big buzz word (or acronym) floating around the UK at the moment is GDPR. Everywhere we look, every phone call we get and every conversation about planning comes back to the General Data Protection Regulation which is in full force from May 2018. What is GDPR? It is a... Read more

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