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NewZapp’s Top 10 Email Marketing Tips – Part 2

Posted on April 23, 2018 at 3:00 pm Written by

Second in our two-part blog, sharing our Top 10 tips for email marketing success. Missed Part 1? Catch up here 6. Planning A last minute rush when creating an email campaign is worse than not interacting with your subscribers. Content may not be defined, messages may be off, typos and... Read more

NewZapp’s Top 10 Email Marketing Tips – Part 1

Posted on April 9, 2018 at 3:00 pm Written by

In this first of a two-part blog, we’re taking the hard work out of identifying the Top 10 tips for email marketing success. 1. Personalisation Not only does engagement improve when campaigns including personalised messages such as including a first name they also improve when you personalise the types of... Read more

From around the industry: MailChimp single opt-in and the GDPR

Posted on March 26, 2018 at 3:00 pm Written by

On the 24th of October 2017, MailChimp announced a u-turn to their customers which led to some social media trending with the hashtag #MailChimpGDPR. As most people know there is a new (well, already in place) law that will tighten up the data protection act to protect consumers and businesses... Read more

Legislation: Double Opt-In – More than just about the GDPR

Posted on March 12, 2018 at 3:00 pm Written by

The General Data Protection Regulation – GDPR In this second blog on the GDPR, we’re going to talk about how Double Opt-In isn’t just a way to gain the “Holy Grail” of consent. NewZapp gives you a variety of tools to tick all the compliance boxes and keep your subscriber... Read more

Legislation: What is the General Data Protection Regulation?

Posted on February 26, 2018 at 3:00 pm Written by

The big buzz word (or acronym) floating around the UK at the moment is GDPR. Everywhere we look, every phone call we get and every conversation about planning comes back to the General Data Protection Regulation which is in full force this May. What is GDPR? It is a new... Read more

Marketing Strategy: Start your 2018 planning now!

Posted on December 15, 2017 at 11:00 am Written by

Start your 2018 planning now! With 2018 fast approaching (where has 2017 gone?), this weeks blog looks at why it is so important to plan your marketing strategy. Imagine it is two weeks before Christmas (oh, wait!) and all your partners/suppliers/clients are winding down for the year, do you follow... Read more

Marketing Strategy: Emails instead of Christmas Cards

Posted on December 8, 2017 at 3:00 pm Written by

Seasonal email marketing opportunities Every conversation I have at the moment always ends with “if I don’t speak to you before, have a fantastic Christmas and have a happy New Year”. So, what happens if you don’t see most of your Subscriber base in person? Not everyone buys Christmas cards anymore,... Read more

Legislation: Double Opt-In – More than just about the GDPR

Posted on November 24, 2017 at 3:00 pm Written by

The General Data Protection Regulation – GDPR In this second blog on the GDPR, we’re going to talk about how Double Opt-In isn’t just a way to gain the “Holy Grail” of consent. NewZapp gives you a variety of tools to tick all the compliance boxes and keep your subscriber... Read more

Marketing Strategy: The Marketing Mix of Email Marketing

Posted on November 13, 2017 at 3:00 pm Written by

How do you apply the Marketing Mix Email Marketing? Surely it’s easier to apply the Marketing Mix to a physical attribute? Sometimes people forget that these concepts can also be used in email marketing! The traditional 4Ps in the Marketing Mix has been expanded to 5Ps or even 7 dependent... Read more

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