Archives

Best Practice: what can Designers learn from DevOps?

Posted on September 20, 2018 at 4:31 pm Written by

The advent of agile methodologies means software projects now tend to evolve through frequent and incremental updates (‘continuous delivery’) rather than the infrequent major version releases of old (‘waterfall development’). This ‘fail fast’ environment of rapid deployment, testing, learning and fixing has increased the importance of software Development and Operations... Read more

Quiz: Psychology and how it affects design

Posted on February 5, 2018 at 3:00 pm Written by

Not so long ago, fellow NewZapper Tom Scott wrote an informative and entertaining blog describing 6 psychology tricks that can help you design better emails. Following on from this, we had the notion that it would be quite good to gather together some of our readers’ reactions to some not-too-fiendish... Read more

Marketing Strategy: Keep your subscriber database lean and mean

Posted on January 29, 2018 at 4:30 pm Written by

A healthy and well-maintained subscriber database will produce the best results for your marketing. But how do you keep on top of all those subscribers, culled from sources as varied as database imports, website sign-ups and networking events? And how do you ensure you’re not throwing away good money on... Read more

Design: Keep calm & carry on coding – designing for iOS 11

Posted on November 17, 2017 at 10:00 am Written by

The latest incarnation of Apple’s mobile device operating system, iOS 11, became generally available on 19th September 2017, coinciding with the launch of the new iPhone 8 and iPhone X smartphones. Predictably, the OS swiftly progressed through several update versions (the latest which, as of writing, is iOS 11.1.1 released... Read more

Outlook 2016 - what's going on?

Don’t let random lines spoil your experience on Outlook 2016

Posted on December 7, 2016 at 9:43 am Written by

Good news, everyone! Following the announcement in August 2016 of a partnership between Litmus and Microsoft to #MakeEmailBetter, a collective cheer went up from email designers and developers the world over. Finally, there was hope that the creators of one of the biggest problem children of the email reader world,... Read more

Why Email Content is like water

Why Responsive Email Content is like Water

Posted on July 20, 2016 at 4:22 pm Written by

You want to build great responsive emails that will not only look good on all those desktop monitors but also the various handheld devices nestling in pockets and handbags the world over. But how do you ensure you get the best results for your particular audience? Be they predominantly tab-happy... Read more

Email code fixes – notice anything different…?

Posted on July 23, 2015 at 12:19 pm Written by

Email service providers are continually tweaking their readers, which can result in differences in the way they present your emails. As email designers, we are used to identifying the issues this can throw up, then incorporating email code fixes to compensate. What’s harder, though, is realising when a fix is no longer... Read more

Forward Thinking - what to consider when forwarding HTML emails

Forward thinking – what to consider when forwarding HTML emails

Posted on May 26, 2015 at 12:04 pm Written by

Since the very first version of NewZapp we have offered a built-in function for forwarding HTML emails for every email campaign. This means that when you send out an email campaign from a NewZapp acccount, recipients who click this button or text link to forward the email to a friend or... Read more

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