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Automated Emails: Seasonal emails

Posted on June 9, 2017 at 12:17 pm Written by

Seasonal emails Seasonal emails are emails sent on certain dates with a specific theme. These can be Christmas emails, seasonal themed emails, emails about national doughnut day. It can be anything sent on a specific date/time. Seasonal emails is another feather in the email marketing bow. It provides a different... Read more

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Automated emails: Email course

Posted on May 26, 2017 at 9:05 am Written by

Email course An email course are emails sent out in chronological order. The purpose of the emails are to be informative and provide value to your subscriber. Using an email course is a good idea when you have too much information to provide and can’t fit it all into a... Read more

Automated emails: Birthday

Posted on May 15, 2017 at 11:59 am Written by

Birthday emails The one occasion that everybody can relate to is a Birthday. Some people love it, some people hate it. The closer I get to the big 30, the less I enjoy them! I might not enjoy them but I do enjoy receiving birthday greetings, it is nice to... Read more

Create emails for Automation!

Posted on April 28, 2017 at 4:51 pm Written by

Emails for Automation The recent addition to NewZapp is the Automation feature which works on a trigger and action basis. Once you have produced an automation series, emails are automatically sent to subscribers when their actions match a particular trigger. Triggers include actions, dates, or even when subscribers interact with... Read more

Email Marketing Do’s

Posted on April 13, 2017 at 4:15 pm Written by

Email Marketing Do’s After the depressing Don’ts, here are some delightful Do’s. Email marketing has a lot of information on what you should and shouldn’t be doing. In my last post I provided some Don’ts, that I like to follow. Here are a few of my favourite Do’s, that I... Read more

Email Marketing Don’ts

Posted on March 30, 2017 at 4:20 pm Written by

My 5 Email Marketing Don’ts There is a lot of information available on the Do’s and Don’ts when email marketing. Email marketing is a broad subject and strategies that have worked for one company may not work for yours. The best way to find your best strategy is to do... Read more

Two of my favourite things. Memes and Email Marketing!

Posted on March 10, 2017 at 4:36 pm Written by

Two of my favourite things. Memes and Email Marketing! As a lover of memes (pronounced meem), I spend a lot of free time looking at some of the best the internet has on offer and some questionable ones. I had to post a loosely related blog post about them. Any... Read more

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Email Marketing and Tattoos?

Posted on February 8, 2017 at 10:38 am Written by

Is choosing an email marketing provider the same as getting a tattoo? This week I got another addition to my body art collection. While sitting there for 7 hours getting my skin pierced by a needle, I started thinking about how getting a tattoo and email marketing relate to each... Read more

What is an email bounce?

Posted on January 20, 2017 at 11:52 am Written by

What is a bounce? An email bounce indicates that your email has not been delivered. When a email cannot be delivered NewZapp will receive an automatic notification of the delivery failure. The failure comes from the recipient’s mail server which can be for a number of reasons. There are two different... Read more

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Click Rates and How to Improve Them

Posted on January 9, 2017 at 1:58 pm Written by

Click rates Another staple of the email KPI are click rates or click through rates. A click is recorded as a subscriber who has clicked on a link in an email they have received. The click through rate is calculated by the number of unique subscribers that click on one or... Read more

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