How to make your email go viral

Posted on July 26, 2015 at 12:31 pm Written by

Robert Allen is the Blog Editor for Smart Insights where he spends his days reading and writing about the latest trends in digital marketing. Below Robert shares with us the best ways to make your email go viral. When was the last time you forwarded an email? It’s natural for... Read more

Evolution not revolution

Posted on July 16, 2015 at 8:18 am Written by

Oliver Dax is Managing Director of Monkey’s Paw Consultancy Ltd and has been in the world of Business Development for over 25 years. The idea behind Monkey’s Paw was to create a new kind of Sales Consultancy that not only offered genuinely helpful guidance for small B2B businesses, but one that... Read more

Using images in email marketing

Posted on July 9, 2015 at 10:27 am Written by

There’s no doubt that using images in your email campaigns is a great way to grab the attention of your subscribers but what happens if they have images turned off or disabled? How can you encourage them to be seen and to be effective? Here are a few things you should... Read more

The most important email marketing metrics

Posted on June 28, 2015 at 3:57 pm Written by

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever you decide your goal is, the next thing you need to do is figure out which... Read more

The biggest success factor in split testing

Posted on June 18, 2015 at 2:13 pm Written by

Tim Watson is an email marketing consultant with over 10 years of 100% focus on email marketing. Tim is also an elected member of the UK DMA Email Council, supporting the email marketing industry and Chairs the Legal and Best Practice hub of the Email Council, authoring and reviewing DMA... Read more

Need more revenue? Grow your list!

Posted on June 5, 2015 at 10:02 am Written by

Kath Pay lives and breathes marketing, she is not only a world renowned speaker and trainer but practices her art in the senior management team and as the Marketing Director of e-commerce conversion experts – cloud.IQ. She is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014) and... Read more

How to get the most out of your Google Analytics integration

Posted on May 21, 2015 at 8:30 am Written by

Using Google Analytics allows you to track in more depth the traffic your email marketing campaigns send to your website. You can then use this information to improve the quality of your landing pages and to recognise if, where, and why a subscriber drops off your website. Method for adding Google... Read more

Email marketing: The CRITICAL factors for success

Posted on May 1, 2015 at 11:13 am Written by

Dr Dave Chaffey is CEO and co-founder of, a digital marketing learning resource that helps businesses manage their online marketing activities to compete more effectively through practical guidance in templates, ebooks, videos and training, so when it comes to email marketing, Dave really knows his stuff. Below he shares with us... Read more

Change of SPF Record

Posted on May 1, 2015 at 11:01 am Written by

If you’re a NewZapp customer who currently uses SPF please note as of May the 4th 2015 this will need to be updated to reflect our new IP addresses. Sender policy frame work (SPF) is a method for recipients to check your domain registry where you’ve authorised your host or... Read more

Free Update: New Template Bundle

Posted on April 28, 2015 at 4:47 pm Written by

As part of the upgrade to the NewZapp system, each account now has access to a free collection of responsive templates in a variety of designs and layouts which our design team will be adding to on a regular basis. In fact, their very first free template bundle has already been... Read more

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