Archives

A lesson in how to speak 'customer'

A lesson in how to speak customer

Posted on October 9, 2015 at 8:58 am Written by

Mike Garner is Director of Branding With Words and has been working with small businesses, sole traders and larger companies for almost 20 years, helping them with their branding, tone of voice and content. He’s been a translator, copywriter and now teacher and speaker for organisations that want to stand out... Read more

Safe Harbour ruled invalid

Posted on October 7, 2015 at 9:56 am Written by

In a landmark ruling yesterday the European court of justice struck down the Safe Harbour arrangements with the US amid concerns it gives American intelligence agencies access to European citizens’ data. Safe Harbour refers to an agreement struck by the EU and US that came into effect in 2000. It... Read more

Halloween is coming!

Free Halloween email templates

Posted on October 5, 2015 at 11:37 am Written by

As I’m sure you’ll all be well aware, Saturday the 31st of October is Halloween and in case you feel like getting in the spooky spirit, we have added a selection of free Halloween email templates to your account. There are 5 designs to choose from which you’ll find under the... Read more

Facebook Rules, Regulations and Results for Business

Facebook rules, regulations and results for your business

Posted on September 28, 2015 at 12:00 pm Written by

Queen of social media, Laura Brown is the Owner and Managing Director of Introtweet. Laura lives and breathes all things social media and can always be found networking on Twitter or playing away on the piano. Below she shares with us the best way to increase your reach on Facebook.... Read more

Email continues to score some love

Posted on September 27, 2015 at 2:28 pm Written by

Marketers often volley back and forth between channels, but email has proven to be a true ace. Consider the following data from The Relevancy Group: Out of 300 email marketing executives surveyed, 91% found email somewhat or highly effective in terms of delivering revenue. In fact, many marketers are doubling... Read more

NHS email blunder reveals names of HIV patients

Posted on September 3, 2015 at 11:56 am Written by

Yesterday afternoon, 56 Dean Street, a GUM and HIV clinic which is part of the Chelsea and Westminster NHS Foundation Trust sent out a newsletter to its HIV positive patients. The problem? Rather than using the “BCC” field to protect patient identities when sending out their “OptionE” newsletter, they left... Read more

How to re-engage with inactive email subscribers

Posted on August 26, 2015 at 4:19 pm Written by

Red Barrington is an experienced digital marketer with extensive experience in the fields of performance marketing, media buying, lead generation and email marketing for a variety of clients. Also working as a trainer and tutor, Red provides in-company training and classroom teaching for a variety of marketing disciplines and professional... Read more

Network to get work

Posted on August 23, 2015 at 10:28 am Written by

Oliver Dax is Managing Director of Monkey’s Paw Consultancy Ltd and has been in the world of Business Development for over 25 years. Below Oliver explains how to network to get work. There was a time when businesses held onto their data ferociously and secrecy was king. Now, I accept that... Read more

Mobile-friendly email and landing page trends

Posted on August 19, 2015 at 10:04 am Written by

Chad White is the Research Director at Litmus, a web-based email testing software company. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad’s research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street... Read more

4 advanced email segmentation techniques to boost your bottom line

Posted on July 28, 2015 at 2:52 pm Written by

Hailing from from Minnesota, Mallory Mongeon is the voice behind Email on Acid’s email campaigns and social media channels. Mallory uses her background in research- and metrics-driven marketing strategies to inform her blogs on the non-technical aspects of email marketing. Below she shares with us 4 advanced email segmentation techniques to boost... Read more

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