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Free summer templates have been added to your account

Posted on April 27, 2016 at 3:48 pm Written by

Come rain or shine, weather has a tremendous impact on all of our lives, each day it affects what we wear, where we go and even how we feel so why not capitalise on it? Effective email marketing begins with awareness of your subscribers. The weather presents a fantastic opportunity to... Read more

What’s the difference between Groups and Segments?

Posted on April 14, 2016 at 11:48 am Written by

One of the biggest changes to the new Subscribers Section will be the ability for you to create Segments. It’s common knowledge that segmenting your subscribers helps you get better open and click rates. By narrowing your focus and sending campaigns to targeted subscribers within your lists, your recipients will find... Read more

What our new subscriber section means for you

Posted on April 11, 2016 at 2:28 pm Written by

Our brand new subscriber section is launching soon. This amazing upgrade will be rolled out to all current customers and the best bit is you won’t have to lift a finger. First thing to mention is that all your existing data (your email addresses, groups and folders) will continue to... Read more

Infographic: The email marketing basics

Posted on April 1, 2016 at 2:21 pm Written by

Setting up an email can be daunting for first time email marketers and there are many things even the most experienced marketer can forget. In this infographic, Josh Green of Display Block covers some of the most important email marketing basics. Email campaign creation can take some time for people new... Read more

Facebook reactions and their impact on your business

Posted on March 18, 2016 at 11:21 am Written by

Queen of social media, Laura Brown is the Owner and Managing Director of Introtweet. Laura lives and breathes all things social media and can always be found networking on Twitter or playing away on the piano. Below Laura shares with us the impact Facebook reactions will have on your business. So,... Read more

5 ways to improve your email campaigns

Posted on March 14, 2016 at 8:56 am Written by

A lifelong word nerd with a background in communications, public relations and marketing, Tanya Wheeler-Berliner spends her days debating hyphenation rules and extolling the benefits of the Oxford comma as Marketing Director at Email On Acid. Below she shares with us 5 ways you can easily improve your email campaigns. To... Read more

Free Easter themed templates

Posted on March 7, 2016 at 9:21 am Written by

The Easter holiday presents an eggcellent opportunity for email marketers for a number of reasons: Time off: Easter grants many people across the UK an extended long weekend. With so many people out of the office perhaps lay off the B2B emails as they will be ignored and left to gather... Read more

Gmail boosts security with its ‘padlock alert’

Posted on March 4, 2016 at 9:00 am Written by

If you’ve spotted something new on Gmail recently – namely a little red padlock – don’t fear, you’re not the only one. The email service has added the new symbol as a way of flagging up whether the emails you’re sending and receiving are encrypted. The icon is Google’s way... Read more

The NewZapp API

Posted on March 1, 2016 at 8:43 am Written by

For the last few months our development team have been locked away in a dark room working on a special feature that will change how you manage your subscribers forever… Introducing the NewZapp API! One of the biggest barriers to email marketing success is the quality of data. In fact, according... Read more

Why Microsoft is every email marketer’s worst nightmare

Posted on February 17, 2016 at 10:45 am Written by

Microsoft has always been tough on email marketers. Just when you think you’ve figured out a solution to one issue they throw another curve ball your way. It all started back in 2007 when the folks at Microsoft decided they would use MS Word to render HTML emails in Outlook... Read more

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