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What to do when it all goes wrong...

When your email marketing goes wrong

Posted on February 28, 2017 at 8:53 am Written by

We’ve all been there – you’re really busy but you just have to get your email out today. You write it, proof it and everyone’s happy so you send it. Then you spot the mistake… When your email marketing goes wrong In this blog we cover a few typical situations... Read more

5 things you may have missed inside your NewZapp account

Posted on February 20, 2017 at 9:00 am Written by

So many features so little time! In this blog we’ll look at 5 things you may have missed inside your NewZapp account, and then you’ll wonder how you managed without them. 1. Change the background colour of your email or block The Design panel in the drag and drop editor... Read more

How to show your email marketing some love

Posted on January 24, 2017 at 10:00 am Written by

Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence! With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to... Read more

Your guide to email marketing during the holiday season

Posted on November 7, 2016 at 9:06 am Written by

It’s true that as Christmas approaches, email volumes rise, so it’s more important than ever to get your campaigns in top-notch condition with help from our guide to email marketing during the holiday season… Timing Be aware that every holiday season sees consumers planning well ahead. If they find it for... Read more

Free Christmas templates

Posted on November 1, 2016 at 4:01 pm Written by

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your Christmas email campaigns and say thanks to all your customers, visitors and loyal subscribers. As our Christmas gift to you, we have added a selection of free Christmas templates to your account. There are 10... Read more

Subscriber Preferences

Managing Subscriber Preferences

Posted on October 12, 2016 at 1:26 pm Written by

With inboxes at bursting point the need to send more targeted relevant emails has never been greater. In an effort to lighten the load we unsubscribe from emails that are irrelevant. How can you stop that from happening to your emails? By managing subscriber preferences, you can send the emails your... Read more

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Landing Page Journey

Posted on June 29, 2016 at 11:57 am Written by

Business success, to a great extent, depends on the number of qualified leads.   Great Email Marketing can be the start of that business success. I think of it like a taxi, not to much information on it, just clear and concise indication to where ultimately you want them to... Read more

How to SORT out your Email Marketing Part Two

Posted on June 23, 2016 at 2:12 pm Written by

So, where were we? In part one of How to SORT out your Email Marketing we tackled Spam and getting your emails Opened with good subject lines. Part two today and we’ll be looking at the global impact mobile phones have had in Email Marketing and how important targeting is... Read more

How to SORT out your Email Marketing

Posted on June 17, 2016 at 1:11 pm Written by

Have PowerPoint, will travel… My role as Sales Director has me up and down the country speaking at a variety of trade shows and exhibitions, wandering the land like an Email Marketing evangelist! Last month I was invited to speak at The Global Travel Groups annual conference in Dubai, after maybe... Read more

11 lessons football can teach us about email marketing.

Posted on June 8, 2016 at 3:02 pm Written by

11 lessons football can teach us about email marketing. Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get deep into the crushing disappointment of... Read more

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