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Understanding your LIVE! Reports

Posted on May 24, 2019 at 9:30 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

CPD Certified Training

Posted on April 24, 2019 at 3:58 pm Written by

“OMG I never knew you could do that” When running one of our CPD Certified Training sessions – this is the reaction I’m looking for! It’s catnip to a trainer, the moment pens start writing down what you’ve just said and broad smiles appear on faces. It happens every session... Read more

Valentine’s Day email marketing

Posted on January 18, 2019 at 12:11 pm Written by

With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone. Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with... Read more

Understanding your LIVE! Reports

Posted on August 2, 2018 at 10:50 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Why not just use Outlook?

Posted on July 13, 2018 at 12:47 pm Written by

It’s a good question. Your contacts are in Outlook, you send emails from it on a day to day basis anyway and it’s “free”. So why should you use an Email Marketing Provider like NewZapp to send your emails? What are you missing?   Email Tracking One of Email Marketing’s... Read more

11 World Cup tactics we can use in Email Marketing

Posted on June 11, 2018 at 8:30 am Written by

Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get carried away in plucky England Lions romance, lets take a look at what football can... Read more

GDPR, PECR and Legitimate Interest: you already have consent

Posted on April 30, 2018 at 12:48 pm Written by

Every hour on the hour I’m asked the same question (sometimes twice an hour on busy days) “With this GDPR thing, do I need consent to carry on emailing my data?” My answer remains the same. “Yes”. “Oh”, followed by a nervous pause, is often the reply. But here’s the... Read more

Introducing our revolutionary DERP™ 3D email technology

Posted on April 1, 2017 at 8:00 am Written by

The future of email is here. With a simple TILT OF THE HEAD your emails will come alive thanks to our revolutionary DERP™ technology. NO 3D GLASSES REQUIRED     Log into an account today and type I-LOVE-DERP in the box and start creating the MAGIC. You can be one for the very... Read more

Spring cleaning your customer database

Posted on March 24, 2017 at 9:00 am Written by

Spring is here so let’s make a start on cleaning your subscriber database. A huge part of what makes your email marketing a success or failure is your subscriber database, keeping it up to date and clean will result in more opens and clicks. So how can we achieve that?... Read more

Top 10 tips for writing a great subject line

Posted on March 22, 2017 at 9:37 am Written by

Your subject line is one of the most important yet overlooked parts of your email campaign. Along with the from name and email address this is the first thing your subscribers will see when the email arrives in their inbox so it is vital to make sure it grabs their attention. Here... Read more

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