Archives

Understanding your LIVE! Reports

Posted on August 2, 2018 at 10:50 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Why not just use Outlook?

Posted on July 13, 2018 at 12:47 pm Written by

It’s a good question. Your contacts are in Outlook, you send emails from it on a day to day basis anyway and it’s “free”. So why should you use an Email Marketing Provider like NewZapp to send your emails? What are you missing?   Email Tracking One of Email Marketing’s... Read more

11 World Cup tactics we can use in Email Marketing

Posted on June 11, 2018 at 8:30 am Written by

Are we ready? Sweepstakes done? Sick notes written? It’s time for weeks of pretending to work whilst watching the football, mouse ready to close window whenever the boss floats across the room! Before we get carried away in plucky England Lions romance, lets take a look at what football can... Read more

GDPR, PECR and Legitimate Interest: you already have consent

Posted on April 30, 2018 at 12:48 pm Written by

Every hour on the hour I’m asked the same question (sometimes twice an hour on busy days) “With this GDPR thing, do I need consent to carry on emailing my data?” My answer remains the same. “Yes”. “Oh”, followed by a nervous pause, is often the reply. But here’s the... Read more

Introducing our revolutionary DERP™ 3D email technology

Posted on April 1, 2017 at 8:00 am Written by

The future of email is here. With a simple TILT OF THE HEAD your emails will come alive thanks to our revolutionary DERP™ technology. NO 3D GLASSES REQUIRED     Log into an account today and type I-LOVE-DERP in the box and start creating the MAGIC. You can be one for the very... Read more

Spring cleaning your customer database

Posted on March 24, 2017 at 9:00 am Written by

Spring is here so let’s make a start on cleaning your subscriber database. A huge part of what makes your email marketing a success or failure is your subscriber database, keeping it up to date and clean will result in more opens and clicks. So how can we achieve that?... Read more

Top 10 tips for writing a great subject line

Posted on March 22, 2017 at 9:37 am Written by

Your subject line is one of the most important yet overlooked parts of your email campaign. Along with the from name and email address this is the first thing your subscribers will see when the email arrives in their inbox so it is vital to make sure it grabs their attention. Here... Read more

What to do when it all goes wrong...

When your email marketing goes wrong

Posted on February 28, 2017 at 8:53 am Written by

We’ve all been there – you’re really busy but you just have to get your email out today. You write it, proof it and everyone’s happy so you send it. Then you spot the mistake… When your email marketing goes wrong In this blog we cover a few typical situations... Read more

5 things you may have missed inside your NewZapp account

Posted on February 20, 2017 at 9:00 am Written by

So many features so little time! In this blog we’ll look at 5 things you may have missed inside your NewZapp account, and then you’ll wonder how you managed without them. 1. Change the background colour of your email or block The Design panel in the drag and drop editor... Read more

How to show your email marketing some love

Posted on January 24, 2017 at 10:00 am Written by

Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence! With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to... Read more

Get the latest Email Marketing updates & insights