Including video in emails

Posted on November 6, 2014 at 2:36 pm Written by

There’s no doubt that using video engages your subscribers. It’s attention grabbing and adds a new dimension to your message that can generate more interest than text alone. The millions of training, product, presentation, tutorial and demonstration videos out there testify to this. But should you embed videos in your... Read more

Branding guidelines: Your links to social media websites

Posted on November 3, 2014 at 3:14 pm Written by

In my last blog I posed the question ‘Do you have branding guidelines?’ and just in case the answer was no, I set out some basic tips on how to start documenting your preferences as a starting point. This was because, in my personal opinion, you should never consider your... Read more

Branding guidelines: Do you have any for your business?

Posted on October 8, 2014 at 1:15 pm Written by

As a business, or organisation, you know how important your brand is to your identity – or do you? Before any new project gets off the ground, a good Design Team will always ask you for your branding guidelines, especially if they haven’t created work for you before. Even if your initial... Read more

Why we talk about web safe fonts in email

Posted on March 14, 2014 at 1:04 pm Written by

You will probably have heard mention in email marketing articles, the term “web safe fonts” or “web friendly fonts” and how they are crucial if you want to ensure that your emails look the same to everyone that receives them. Yet in the next breath you’ll hear email designers stating that the most reliable method of coding... Read more

A Christmas Campaign check list

Posted on November 13, 2013 at 2:51 pm Written by

If you, like thousands of other businesses, have been making a decision on the best way to send festive greetings this year, then we’ve drawn up 5 tips to help you make the best impression with your subscribers this season. 1. Plan your diary Bearing in mind the nature of your... Read more

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