Templates for all seasons

Posted on July 26, 2016 at 11:58 am Written by

Have you noticed the Seasonal templates tab in your account? NewZapp’s design team are always looking at ways to offer some extra help with your email marketing campaigns (and have an excuse to run amok with Photoshop!) So you’ll find a seasonal selection of free templates within every NewZapp account,... Read more

Sharing your email campaigns on Facebook

Sharing email campaigns on Facebook

Posted on July 20, 2016 at 3:47 pm Written by

One of the biggest leaps in email marketing in the past few years has been the ability to offer social media sharing tools in order to reach a larger audience with every campaign you send out. Facebook, Twitter and LinkedIn are currently the most popular. Here’s a look at what control you... Read more

Text-to-image ratio - does it still matter?

Text to image ratio – does it matter?

Posted on February 10, 2016 at 10:26 am Written by

” Thou shalt always have a 50/50 text to image ratio in your email campaigns ” This has traditionally been one of the golden rules of email marketing, by which we must all abide. But have times changed? Time to take a look at the reasons behind the rule and why it might also... Read more

Colour co-ordinating your emails

Posted on January 6, 2016 at 9:43 am Written by

I have some very good intentions for 2016. New year, new resolutions, new me, new healthy eating regime, new gym membership, new hopes of getting into jeans not worn since 1998…. plus many other more professional achievements of course! First week back in the office, and next on the ‘To... Read more

How will 3D Touch on iPhone 6s affect your email campaigns?

Posted on October 15, 2015 at 12:47 pm Written by

“The only thing that’s changed is everything.” Wow, that’s the kind of statement that makes us shiver in our boots isn’t it?  Never mind the new whistles and bells (or the peek and the pop!) does the launch of Apple’s newest phone mean that we need to change everything we... Read more

Be a ‘have a go hero’ with image editing tools

Be a ‘have a go hero’ with image editing tools

Posted on August 12, 2015 at 9:54 am Written by

It seems that vanity is getting the better of us. If we recognise ourselves in a selfie then we just haven’t tried hard enough with our filter settings! We need soft focus, we need radiant beams of sunshine that only the righteous could hope for, and we need a warm... Read more

Putting your contacts in the picture with personalised images

Posted on May 29, 2015 at 12:55 pm Written by

Personalising your email marketing content is something that’s often talked about as a means to connect more effectively with your database. A generic message can become a much more personal communication once relevant information is added to your text content and/or subject line. The most common instance of personalisation is... Read more

Download our pdf guide to uploading your own HTML

Uploading your own HTML emails into NewZapp

Posted on March 31, 2015 at 1:13 pm Written by

If you regularly design and code your own emails, or maybe even dabble a bit as and when required, then you know that uploading your own HTML into an email marketing system is essential and can save you valuable time. Once you’ve made a new email then getting your files... Read more

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