Archives

Marketing Strategy: The do’s and don’ts of personalisation

Posted on October 18, 2018 at 2:23 pm Written by

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level! If you’ve ever used mail merge in Word or Excel, then you’ll find this a doddle in your NewZapp account. But... Read more

40 Key UK Calendar Dates for 2018

Posted on January 22, 2018 at 3:00 pm Written by

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, after the success of the 2017 version we thought a check list of the key UK calendar dates for 2018 might also be welcome (especially if you are partaking in Dry January and counting the days until midnight on... Read more

Design: Adding a Countdown Timer to an email

Posted on December 29, 2017 at 3:00 pm Written by

In this second part of my re-review of NiftyImages’ tools for email marketing, I’m trying the option to make a Countdown Timer. Countdowns are great for adding some good old fashioned intrigue and urgency to an email campaign. If the clock is ticking down on an offer or a launch... Read more

Design: Pulling personalised data into email images

Posted on December 22, 2017 at 3:00 pm Written by

Back in the Spring of 2015 I wrote a blog about a new application that allowed you to serve personalised images into your emails so that every Subscriber in your database gets their own unique image in their campaign from you. The app was called NiftyImages and for me it... Read more

Brand new free and searchable themed templates

Posted on May 4, 2017 at 11:12 am Written by

Because we all need a little inspiration from time to time. Fresh on the heels of the release of Automation we’re delighted to be launching yet another fantastic update to all accounts today. As well as creating bespoke designs, we’ve always prided ourselves on providing our users with a selection of... Read more

Get the latest Email Marketing updates & insights