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Creating emails that look good on all devices

Posted on September 18, 2019 at 11:01 am Written by

Not everyone receiving your emails is going to be sitting in front of a monitor. More and more of your contacts are checking emails on mobile devices by preference, and not because they’re out of the office. Do you know how your emails look on mobile? All NewZapp accounts include... Read more

How is your ESP reporting on click throughs?

Posted on August 20, 2019 at 1:00 pm Written by

The ‘CTR’ (click through rate) of an email campaign is calculated by taking the number of email campaign opens, and dividing this by the number of those emails which were clicked. NewZapp records an email’s CTR as a percentage, as well as in actual terms. Identifying click throughs on email... Read more

Features: Free Christmas designs for everyone

Posted on November 21, 2018 at 12:00 pm Written by

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your holiday email campaigns. Send greetings to your customers, visitors, members and loyal subscribers. As our Christmas gift to you, you will find a selection of free Christmas designs in your account. The... Read more

Marketing Strategy: 5 Steps of Christmas Prep

Posted on November 12, 2018 at 10:00 am Written by

It’s that time of year to make the second most important decision for your organisation this Christmas. So once your office party venue is booked, and Irene in Accounts is happy with the vote for a night out in a plant based Thai Mexican fusion restaurant… how do you plan to... Read more

Marketing Strategy: The do’s and don’ts of personalisation

Posted on October 18, 2018 at 2:23 pm Written by

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level! If you’ve ever used mail merge in Word or Excel, then you’ll find this a doddle in your NewZapp account. But... Read more

40 Key UK Calendar Dates for 2018

Posted on January 22, 2018 at 3:00 pm Written by

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, after the success of the 2017 version we thought a check list of the key UK calendar dates for 2018 might also be welcome (especially if you are partaking in Dry January and counting the days until midnight on... Read more

Design: Adding a Countdown Timer to an email

Posted on December 29, 2017 at 3:00 pm Written by

In this second part of my re-review of NiftyImages’ tools for email marketing, I’m trying the option to make a Countdown Timer. Countdowns are great for adding some good old fashioned intrigue and urgency to an email campaign. If the clock is ticking down on an offer or a launch... Read more

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