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How is your ESP reporting on click throughs?

Posted on August 20, 2019 at 1:00 pm Written by

The ‘CTR’ (click through rate) of an email campaign is calculated by taking the number of email campaign opens, and dividing this by the number of those emails which were clicked. NewZapp records an email’s CTR as a percentage, as well as in actual terms. Identifying click throughs on email... Read more

20th August 2019

Posted on August 20, 2019 at 12:42 pm Written by

New & Improved: CTR Reporting upgrade This major release is the first step in detecting and hiding clicks identified as being made by a filter “Spambot” rather than the end recipient. It’s a forward looking release to ensure NewZapp users only see true and valid open and CTR statistics. Full details... Read more

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