28th May 2019

Posted on May 28, 2019 at 12:50 pm Written by

New & Improved: New look login screen An update has been made to the NewZapp login screen today. Please check & update your bookmarked link to Bug Fixes: Create & Send | Blocks Fix of an issue where the padding block thumbnail was failing to load. Track | Device... Read more

Understanding your LIVE! Reports

Posted on May 24, 2019 at 9:30 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Marketing Strategy: Deliverability of your campaigns

Posted on May 23, 2019 at 10:42 am Written by

As I prepare my weekly blogs, I look at the types of conversations I have had with customers and colleagues over the last month. Inspiration for this blog came from a frequently asked question “how do I improve deliverability of campaigns?” One thing Email Service Providers should not do is... Read more

Shim when you’re winning

Posted on May 9, 2019 at 12:38 pm Written by

Recently we were engaged in a round of code trimming. This involves checking our email code for any deprecated practices – and any new exciting developments, but mostly it’s the former. We’re always looking for ways to streamline our code and make our file sizes smaller – all in the... Read more

7th May 2019

Posted on May 7, 2019 at 11:00 am Written by

New & Improved: Device and reader reporting upgrade The Client tab in reports gives feedback on which type of device and application (reader) emails are being opened e.g. on desktop or mobile, in Outlook or a web app etc. After a complete review of processes, a major new upgrade has... Read more

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