Archives

GDPR, PECR and Legitimate Interest: you already have consent

Posted on April 30, 2018 at 12:48 pm Written by

Every hour on the hour I’m asked the same question (sometimes twice an hour on busy days) “With this GDPR thing, do I need consent to carry on emailing my data?” My answer remains the same. “Yes”. “Oh”, followed by a nervous pause, is often the reply. But here’s the... Read more

NewZapp’s Top 10 Email Marketing Tips – Part 2

Posted on April 23, 2018 at 3:00 pm Written by

Second in our two-part blog, sharing our Top 10 tips for email marketing success. Missed Part 1? Catch up here 6. Planning A last minute rush when creating an email campaign is worse than not interacting with your subscribers. Content may not be defined, messages may be off, typos and... Read more

26th April 2018

Posted on April 19, 2018 at 5:45 pm Written by

System Update – Planned Maintenance Outage We will be carrying out some essential upgrades to the NewZapp system over the early May bank holiday weekend. Your account will be offline for the following periods: 20:00 GMT Friday May 4th  until  8:00 GMT Sunday May 6th Whilst we are hoping to... Read more

19th April 2018

Posted on April 19, 2018 at 12:43 pm Written by

New & Improved: New Shop Launch of a brand new shop for every account, providing: – New and more relevant products – In a stylish new UI designed for maximum usability – Ability to upgrade a NewZapp licence – Information on additional expertise and service options – Request a call... Read more

10th April 2018

Posted on April 10, 2018 at 2:19 pm Written by

New & Improved: Subscribers | Groups & Segments | Data table By default, data on the Data Tables loads in ascending (A-Z) order by email addresses. This week’s update changes the order that the data loads once a data column heading is clicked, for speed of lookup. Date based column... Read more

NewZapp’s Top 10 Email Marketing Tips – Part 1

Posted on April 9, 2018 at 3:00 pm Written by

In this first of a two-part blog, we’re taking the hard work out of identifying the Top 10 tips for email marketing success. 1. Personalisation Not only does engagement improve when campaigns including personalised messages such as including a first name they also improve when you personalise the types of... Read more

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