Archives

30th November 2017

Posted on November 30, 2017 at 10:18 am Written by

Bug Fixes: Create & Send | HTML Upload Fix of a bug where the unsubscribe tag wasn’t being recognised as present in the file during the upload process Subscriber Sign-up & Preferences | Online confirmation screens Addition of viewport scaling META tag for improved mobile experience Create & Send |... Read more

28th November 2017

Posted on November 28, 2017 at 10:46 am Written by

New & Improved: Subscriber Online Sign-up form now handles existing Subscribers Release of a new update which enables the current signup form to handle existing Subscriber signups as well as brand new Subscribers, meaning that: Subscribers can use your online signup form multiple times if they decide to signup for different... Read more

Legislation: Double Opt-In – More than just about the GDPR

Posted on November 24, 2017 at 3:00 pm Written by

The General Data Protection Regulation – GDPR In this second blog on the GDPR, we’re going to talk about how Double Opt-In isn’t just a way to gain the “Holy Grail” of consent. NewZapp gives you a variety of tools to tick all the compliance boxes and keep your subscriber... Read more

Design: Keep calm & carry on coding – designing for iOS 11

Posted on November 17, 2017 at 10:00 am Written by

The latest incarnation of Apple’s mobile device operating system, iOS 11, became generally available on 19th September 2017, coinciding with the launch of the new iPhone 8 and iPhone X smartphones. Predictably, the OS swiftly progressed through several update versions (the latest which, as of writing, is iOS 11.1.1 released... Read more

16th November 2017

Posted on November 16, 2017 at 10:39 am Written by

New & Improved: Settings | Subscriber Signup | Double Opt-in email As part of our schedule of updates to help you maintain GDPR compliance, we have updated the NewZapp Double Opt-in feature making it simpler to activate whilst also setting it ‘ON’ in all accounts by default. This update is... Read more

14th November 2017

Posted on November 14, 2017 at 12:44 pm Written by

New & Improved: Automation | Step Tools | Schedule options Simplification of the options available when setting a “Scheduled Time” for an Automation step to trigger an email. There are now two options available: ‘Any time’ – allows the Automation to send emails no matter what time of day the... Read more

Marketing Strategy: The Marketing Mix of Email Marketing

Posted on November 13, 2017 at 3:00 pm Written by

How do you apply the Marketing Mix Email Marketing? Surely it’s easier to apply the Marketing Mix to a physical attribute? Sometimes people forget that these concepts can also be used in email marketing! The traditional 4Ps in the Marketing Mix has been expanded to 5Ps or even 7 dependent... Read more

7th November 2017

Posted on November 7, 2017 at 11:32 am Written by

Bug Fixes: Subscribers | Segments | New Segment Display bug fix on Step 4 of 4. Automation | Step Email | Send Proof Copy Fix of tab alignment issues on this screen. Help | About Correction of the link to view the NewZapp Changelog.

From around the industry: MailChimp single opt-in and the GDPR

Posted on November 2, 2017 at 3:00 pm Written by

On the 24th of October 2017, MailChimp announced a u-turn to their customers which led to some social media trending with the hashtag #MailChimpGDPR. As most people know there is a new (well, already in place) law that will tighten up the data protection act to protect consumers and businesses... Read more

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