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24th January 2017

Posted on January 24, 2017 at 12:11 pm Written by

Updates: Create & Send | Blocks: New Padding Block added to the editor tools, enabling greater flexibility on padding of text and image blocks. More information on this update can be found here Create & Send | Pick A Template: A range of free Valentines templates is now available in... Read more

How to show your email marketing some love

Posted on January 24, 2017 at 10:00 am Written by

Love is in the air! There’s going to be no avoiding it I’m afraid, let the lovey-dovieness commence! With 1 in 3 shoppers heading online in search of the perfect gift for that special someone, and over £986 million spent on gifts according to EA Online Marketing, now is the time to... Read more

What is an email bounce?

Posted on January 20, 2017 at 11:52 am Written by

What is a bounce? An email bounce indicates that your email has not been delivered. When a email cannot be delivered NewZapp will receive an automatic notification of the delivery failure. The failure comes from the recipient’s mail server which can be for a number of reasons. There are two different... Read more

40 Key UK Calendar Dates for 2017

Posted on January 12, 2017 at 11:14 am Written by

New Year, new ‘To Do’ lists! Ever the handy helpers at NewZapp HQ, we thought a check list of the key UK calendar dates for 2017 might just be welcome (especially if you are counting the days until midnight on January 31st!) No prizes for guessing which date Valentine’s Day falls on,... Read more

10th January 2017

Posted on January 10, 2017 at 4:00 pm Written by

Updates: Track: Improvements to the link tracking framework to optimise click through speeds whilst increasing system capacity for future expansion Bug Fixes: Create & Send | Editor dialogs: Adjustments following reports of some issues when logged in via the Firefox browser

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Click Rates and How to Improve Them

Posted on January 9, 2017 at 1:58 pm Written by

Click rates Another staple of the email KPI are click rates or click through rates. A click is recorded as a subscriber who has clicked on a link in an email they have received. The click through rate is calculated by the number of unique subscribers that click on one or... Read more

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