Open Rates and How To Improve Them

Posted on December 16, 2016 at 9:18 am Written by

Open Rates A fundamental part of the email KPI. The email open rate is the amount of people that have opened your campaign, expressed as a percentage. Open rates are calculated by the amount of people that have opened the email divided by the total amount of emails sent. A... Read more

Outlook 2016 - what's going on?

Don’t let random lines spoil your experience on Outlook 2016

Posted on December 7, 2016 at 9:43 am Written by

Good news, everyone! Following the announcement in August 2016 of a partnership between Litmus and Microsoft to #MakeEmailBetter, a collective cheer went up from email designers and developers the world over. Finally, there was hope that the creators of one of the biggest problem children of the email reader world,... Read more

6th December 2016

Posted on December 6, 2016 at 4:00 pm Written by

Updates: Create & Send | Sending Options | Manual List: Update to validation, now allowing a maximum of 10 addresses to be sent via this option Bug Fixes: Subscribers | Upload File: Fix of a bug where the data file extension .CSV (caps) was failing to be recognised as a... Read more

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