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The fold and email marketing

Posted on November 12, 2015 at 1:32 pm Written by

Elliot Ross is the Managing Director of Action Rocket, a creative studio for the email channel. He helps brands, agencies and email platforms get the best from their email marketing activities, by producing creative strategy, design and development that works for their audience. Below Elliot shares his thoughts on email marketing and... Read more

How to remove hidden quote marks and tabs from CSV files

Posted on November 11, 2015 at 8:59 am Written by

When exporting a database of subscribers as a .csv (comma separated variable) file, many types of software can add unwanted quote marks (“) and tab characters to the data. Additionally, programs such as Microsoft Excel (often used to open .csv files to make viewing of columns easier) can insert invisible quote marks... Read more

The do's and don'ts of personalisation

The do’s and don’ts of personalisation

Posted on November 9, 2015 at 8:59 am Written by

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level. Here are a few do’s and don’ts for personalising your email marketing… Do Make your mass customer communication personal as this... Read more

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