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5 ways to grow your subscriber list

5 ways to easily grow your subscriber list

Posted on October 29, 2015 at 4:46 pm Written by

Email marketing databases naturally degrade by about 22.5% every year. Whether your contacts switch companies, decide to delete an old address they don’t use any more, or simply opt-out of your email communication, they’re gone and they might not be coming back. However, in an effort to fill in the... Read more

Everything you need to know about Halloween

Everything you need to know about Halloween

Posted on October 25, 2015 at 4:47 pm Written by

While things may be going bump in the night, Halloween is really a time for fun and excitement. From how to carve a pumpkin to the most popular costumes, here’s everything you need to know about this spooky celebration. Check out this fun infographic by HomeAway for everything you need to... Read more

4 Reasons Email Marketing is Not Dead

Email marketing is not dead! Here’s 4 reasons why…

Posted on October 22, 2015 at 8:17 am Written by

People often debate whether or not email marketing is still an effective form of marketing in this day and age. Isn’t social media cooler? Isn’t it better to have a highly optimised website to drive traffic? All promotional emails are spam and get deleted anyway, right? While there may be... Read more

How will 3D Touch on iPhone 6s affect your email campaigns?

Posted on October 15, 2015 at 12:47 pm Written by

“The only thing that’s changed is everything.” Wow, that’s the kind of statement that makes us shiver in our boots isn’t it?  Never mind the new whistles and bells (or the peek and the pop!) does the launch of Apple’s newest phone mean that we need to change everything we... Read more

Why managing your bounces is so important

Why managing your bounces is so important

Posted on October 11, 2015 at 4:42 pm Written by

Here at NewZapp we run a format similar to a league table when it comes to our delivery IP addresses. Excessive bounces will see you relegated down to our lowest performing bank of IP addresses while a low bounce rate will see you return up the league table. A high... Read more

A lesson in how to speak 'customer'

A lesson in how to speak customer

Posted on October 9, 2015 at 8:58 am Written by

Mike Garner is Director of Branding With Words and has been working with small businesses, sole traders and larger companies for almost 20 years, helping them with their branding, tone of voice and content. He’s been a translator, copywriter and now teacher and speaker for organisations that want to stand out... Read more

Safe Harbour ruled invalid

Posted on October 7, 2015 at 9:56 am Written by

In a landmark ruling yesterday the European court of justice struck down the Safe Harbour arrangements with the US amid concerns it gives American intelligence agencies access to European citizens’ data. Safe Harbour refers to an agreement struck by the EU and US that came into effect in 2000. It... Read more

Halloween is coming!

Free Halloween email templates

Posted on October 5, 2015 at 11:37 am Written by

As I’m sure you’ll all be well aware, Saturday the 31st of October is Halloween and in case you feel like getting in the spooky spirit, we have added a selection of free Halloween email templates to your account. There are 5 designs to choose from which you’ll find under the... Read more

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