Hailing from from Minnesota, Mallory Mongeon is the voice behind Email on Acid’s email campaigns and social media channels. Mallory uses her background in research- and metrics-driven marketing strategies to inform her blogs on the non-technical aspects of email marketing. Below she shares with us 4 advanced email segmentation techniques to boost... Read more
Robert Allen is the Blog Editor for Smart Insights where he spends his days reading and writing about the latest trends in digital marketing. Below Robert shares with us the best ways to make your email go viral. When was the last time you forwarded an email? It’s natural for... Read more
Email service providers are continually tweaking their readers, which can result in differences in the way they present your emails. As email designers, we are used to identifying the issues this can throw up, then incorporating email code fixes to compensate. What’s harder, though, is realising when a fix is no longer... Read more
Oliver Dax is Managing Director of Monkey’s Paw Consultancy Ltd and has been in the world of Business Development for over 25 years. The idea behind Monkey’s Paw was to create a new kind of Sales Consultancy that not only offered genuinely helpful guidance for small B2B businesses, but one that... Read more
On the way home last night I realised I needed catfood. But rather than go to my local superstore I went to my local Co-op. While larger stores have bigger budgets to implement changing technologies, sometimes, their size means they are slower to rollout change. And change is happening everywhere... Read more
There’s no doubt that using images in your email campaigns is a great way to grab the attention of your subscribers but what happens if they have images turned off or disabled? How can you encourage them to be seen and to be effective? Here are a few things you should... Read more