4 advanced email segmentation techniques to boost your bottom line

Posted on July 28, 2015 at 2:52 pm Written by

Hailing from from Minnesota, Mallory Mongeon is the voice behind Email on Acid’s email campaigns and social media channels. Mallory uses her background in research- and metrics-driven marketing strategies to inform her blogs on the non-technical aspects of email marketing. Below she shares with us 4 advanced email segmentation techniques to boost... Read more

How to make your email go viral

Posted on July 26, 2015 at 12:31 pm Written by

Robert Allen is the Blog Editor for Smart Insights where he spends his days reading and writing about the latest trends in digital marketing. Below Robert shares with us the best ways to make your email go viral. When was the last time you forwarded an email? It’s natural for... Read more

Email code fixes – notice anything different…?

Posted on July 23, 2015 at 12:19 pm Written by

Email service providers are continually tweaking their readers, which can result in differences in the way they present your emails. As email designers, we are used to identifying the issues this can throw up, then incorporating email code fixes to compensate. What’s harder, though, is realising when a fix is no longer... Read more

Evolution not revolution

Posted on July 16, 2015 at 8:18 am Written by

Oliver Dax is Managing Director of Monkey’s Paw Consultancy Ltd and has been in the world of Business Development for over 25 years. The idea behind Monkey’s Paw was to create a new kind of Sales Consultancy that not only offered genuinely helpful guidance for small B2B businesses, but one that... Read more

My cats love Apple!

Posted on July 15, 2015 at 11:03 am Written by

On the way home last night I realised I needed catfood. But rather than go to my local superstore I went to my local Co-op. While larger stores have bigger budgets to implement changing technologies, sometimes, their size means they are slower to rollout change. And change is happening everywhere... Read more

Using images in email marketing

Posted on July 9, 2015 at 10:27 am Written by

There’s no doubt that using images in your email campaigns is a great way to grab the attention of your subscribers but what happens if they have images turned off or disabled? How can you encourage them to be seen and to be effective? Here are a few things you should... Read more

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