If at first you don’t succeed – try and try again. It’s a message that’s been drilled into us since childhood but how well does it stack up when it comes to your email marketing? For a long time it has been argued that resending emails to recipients that didn’t... Read more
In my last post I talked about the increasing popularity of devices with high pixel density screens such as Apple’s Retina Display. Now I’d like to go into a bit more technical detail and consider what makes such a screen look so good, considering a little bit of the past,... Read more
Every time I see an article or advert about Apple’s Retina Display, I have to force myself not to dismiss it as marketing guff and consider the relevancy. Let me explain. As an email designer, devices with a Retina display are a pain. When I open an email I have... Read more
A lot of email marketers use a do not reply email address to send their campaigns but when it comes to email marketing, there is no reason why you should. Not only will your subscribers think you don’t care about what they’ve got to say, no reply email addresses can... Read more