The gap between expectation and experience

Posted on June 30, 2014 at 2:31 pm Written by

The gap between expectation and experience can make the difference between success and failure. Large gaps often result in lower conversion and higher unsubscribe rates. You’ve probably heard people say “don’t make promises you can’t keep”. Likewise, you shouldn’t build expectations you can’t meet. The three phases identified in the... Read more

Your email marketing checklist

Posted on June 26, 2014 at 7:58 am Written by

So you’ve got a NewZapp account, you’ve got a template, you’ve written your content, and you’re raring to go. Let’s make sure your emails look great every time you send with our email marketing checklist. 1. If you’re copying and pasting content, keep it clean! Whenever you copy and paste... Read more

How to comply with the new Canadian Anti-Spam Law

Posted on June 23, 2014 at 8:22 am Written by

The Canadian Anti-Spam Law (CASL) takes effect July 1, 2014. This law regulates the sending of commercial electronic messages (CEMs) to anyone in Canada. Those sending a CEM must get the consent of those they are sending the messages to. They also must identify who they are and provide an... Read more

Mastering the call to action

Posted on June 20, 2014 at 8:30 am Written by

What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call to action should clearly and concisely communicate. Although a call to action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention... Read more

How to beat the mid month blues

Posted on June 18, 2014 at 9:02 am Written by

So it’s the middle of the month and you are looking to get more activity on your website, the problem is you sent out your newsletter two weeks ago. What you need is some social media activity to fill this gap and interact with your followers, keeping them warm until... Read more

Bullet Point Best Practice

Posted on June 16, 2014 at 9:22 am Written by

Email marketers often rely on bullet points to summarise long content and outline key parts of their product or service offering. So how can we ensure that our bullet points are working hard and how do we create brilliant bullet points that build better business? Read on… What’s the aim... Read more

Benefits of email marketing for both sender and recipient

Posted on June 12, 2014 at 9:00 am Written by

The benefits of email marketing are not to be underestimated. Email is one of the most personal, dynamic, interactive and cost-effective communication tools for marketing. Email marketing now leads direct mail in terms of volume and the benefits are widely recognised. However, very few marketers recognise how beneficial email can... Read more

Unsubscribe best practices

Posted on June 9, 2014 at 9:58 am Written by

What impression do you leave with subscribers who choose to opt out from your email list? Keep in mind that just because they want to unsubscribe, doesn’t mean they no longer want to be a customer. So if your unsubscribe process is confusing, takes too long, and causes frustration, you’ll... Read more

Creating an email marketing plan

Posted on June 3, 2014 at 12:56 pm Written by

Looking to do some email marketing but not sure where to start? Well, the key to getting your email marketing off the ground is having the right plan, and it isn’t as hard to put together as you might think. Let’s take a look at the process step-by-step. Step one:... Read more

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