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Building a brand – know, like and trust

Posted on May 28, 2014 at 1:11 pm Written by

Building and maintaining a brand is vital to the long term success of your business. Everything you do has an impact on your brand.  Here we take a look at how you can build your brand. Building your brand People purchase a product or service from you because they know,... Read more

Making the most of email newsletters

Posted on May 27, 2014 at 12:35 pm Written by

It would be easy to write hundreds of pages about making the most of email newsletters but very few of us have time to read that much. For that reason this article summaries some of the key points, pitfalls and opportunities you should be aware of when creating your email... Read more

Open and click through rates explained

Posted on May 19, 2014 at 10:07 am Written by

Within your NewZapp account you have the means to view the statistics on each of your email campaigns, and the most avidly watched aspect of these reports is how many people opened and clicked on an email. All of this information can be found under your LIVE! Reports tab. So... Read more

What Can Cause An Unsubscribe?

Posted on May 12, 2014 at 9:01 am Written by

In this article we take a look at why people might unsubscribe from your database. The common mindset will lead you to believe that unsubscribes can only be a bad thing, but people unsubscribe for a reason, so don’t be disheartened when someone does, just take it as feedback for... Read more

The inbox battle

Posted on May 1, 2014 at 8:52 am Written by

As email volumes continue to rise, your subscribers are faced with a constant inbox battle, to open or delete? So how can you improve the chances of your email being opened? Before your subscribers open your email they will have relatively little to base their decision on, just the sender’s... Read more

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