Forget fancy filters and bold borders, the animated GIF is making a comeback. Animated Graphics Interchange Format, or animated GIF for short, is a file format comprised of a series of images strung together and looped to create the appearance of animation – or as I like to say, the... Read more
In this article we take a look at some of the ways email marketing can help grow your business. Emails are popular. Nearly 1 in 3 adults use a Smartphone, and among those who took part in an Ofcom survey, the most popular task was sending and receiving emails (89%).... Read more
Making a choice of font style for your emails will probably depend first and foremost on which one(s) you already use for your other communications. Deciding on a preferred font style for your business is one of those small details which will flow through most of your material, both online and offline. Keeping logos... Read more
Lets be honest, there’s really no such thing as the perfect subject line – or, if there is, it must be hiding with Bigfoot and the Loch Ness Monster. However, this great infographic from the team at Litmus does a pretty good job at guiding you toward perfection. Share this post
The Yahoo authentication policy has recently changed, and the change could impact delivery of emails that come from yahoo.com addresses. That means if you send a campaign and your From address is a personal address at yahoo.com, there’s an increased chance your emails will go to spam or bounce. These... Read more
I’m sure many of you already use email and social media to help promote your business. But how many of you integrate your social media and email marketing? Well, here are a few tips to help you do just that – because email marketing and social media should go hand... Read more
When you send your email out, do you keep a close eye on the reporting to see who is reading it? Do you analyse your latest campaign and compare this to your previous one? These are just two tips to get you started on improving the open and click through... Read more