Fireworks: From Macromedia to Adobe to … oblivion?

Posted on December 13, 2013 at 3:23 pm Written by

When Adobe completed its aquisition of Macromedia in December 2005, it can’t have been much of a surprise that their competing Freehand application was shown the door less than 2 years later in favour of Adobe’s own (arguably inferior) Adobe Illustrator. And with Adobe’s long-standing association with the print-based design... Read more

NewZapp Newbie

Posted on December 6, 2013 at 8:49 am Written by

It’s always a daunting experience starting a new job. There’s nothing quite like arriving at your new office, meeting all your new colleagues and then being left at your desk to somehow make a difference and prove your worth. Coming from an email marketing background I felt confident I knew... Read more

The good, the bad and the ugly of email personalisation

Posted on December 3, 2013 at 10:15 am Written by

Personalisation is far from new. We all use it in some form every day. We personalise our one-to-one communications as a matter of course. However, how many of us strive to personalise our mass communication? When was the last time you used what you know about your recipients to help... Read more

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