Marketing Strategy: Emails instead of Christmas Cards

Posted on November 1, 2019 at 10:18 am Written by

Seasonal email marketing opportunities I’m bracing myself for every conversation in the next 7 weeks to include the phrase “if I don’t speak to you before, have a fantastic Christmas and have a happy New Year”. So, what happens if you don’t see most of your contact base in person? Not... Read more

Creating emails that look good on all devices

Posted on September 18, 2019 at 11:01 am Written by

Not everyone receiving your emails is going to be sitting in front of a monitor. More and more of your contacts are checking emails on mobile devices by preference, and not because they’re out of the office. Do you know how your emails look on mobile? All NewZapp accounts include... Read more

How is your ESP reporting on click throughs?

Posted on August 20, 2019 at 1:00 pm Written by

The ‘CTR’ (click through rate) of an email campaign is calculated by taking the number of email campaign opens, and dividing this by the number of those emails which were clicked. NewZapp records an email’s CTR as a percentage, as well as in actual terms. Identifying click throughs on email... Read more

Understanding your LIVE! Reports

Posted on May 24, 2019 at 9:30 am Written by

The importance of tracking and measuring your email marketing campaigns cannot be overstated. It eliminates the guesswork and enables you to calculate your campaign ROI (return on investment), so you know just how effective it was and whether you should spend your marketing budget in this way in the future.... Read more

Marketing Strategy: Deliverability of your campaigns

Posted on May 23, 2019 at 10:42 am Written by

As I prepare my weekly blogs, I look at the types of conversations I have had with customers and colleagues over the last month. Inspiration for this blog came from a frequently asked question “how do I improve deliverability of campaigns?” One thing Email Service Providers should not do is... Read more

Shim when you’re winning

Posted on May 9, 2019 at 12:38 pm Written by

Recently we were engaged in a round of code trimming. This involves checking our email code for any deprecated practices – and any new exciting developments, but mostly it’s the former. We’re always looking for ways to streamline our code and make our file sizes smaller – all in the... Read more

CPD Certified Training

Posted on April 24, 2019 at 3:58 pm Written by

“OMG I never knew you could do that” When running one of our CPD Certified Training sessions – this is the reaction I’m looking for! It’s catnip to a trainer, the moment pens start writing down what you’ve just said and broad smiles appear on faces. It happens every session... Read more

Valentine’s Day email marketing

Posted on January 18, 2019 at 12:11 pm Written by

With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone. Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with... Read more

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