welcome to newzapp email marketing tips

In a rush?  Take a look at our email marketing quick tips. Bite-sized chunks of best practice tips to help you on your way to email marketing excellence!

tip of the week

It can be difficult to make our email look appealing and valuable for your recipients to read. Putting some personality can make all the difference to the success of your campaign. Read more.

Updated: 8th March 2010

recent tips

Nobody knows your company better than you do. Remember this when writing your content and proof your email campaigns to ensure the content makes sense to those who don't know you so well.

Keep your email campaign clean of spam trigger activity. If you would be suspicious of your email in any other circumstance, review your campaign before you send it. Read more.

Sometimes simple can be the most effective strategy especially if you're looking to reengage your subscribers. Read more.

Don't forget email marketing won't revolutionize your business overnight, its a long term two way communication channel. Keep that conversation going with your subscribers and the bottom line will see an impact.

There's nothing better than someone else saying how great you are. It's fairly simple to ask your customer to provide a quote and they're extremely useful. You can include them on your site, in your newsletters and in press releases. Read more.

Bespoke/customized landing pages instead of linking to your home page can improve your open and click through rate. The more targeted the message the better.

Always test your email before you send it as separate email clients will render your email differently. Standard email clients to test in are Outlook 2003 & 2007, Lotus Notes, Windows Live Hotmail, Aol, Yahoo and Orange. Read more..

Start your planning as soon as you can for your next series of campaigns. Whether that's for the next 4 weeks, 6 months or the whole year, remember you're taking your subscribers on a journey and plan accordingly.
 

want more great email marketing tips?

For more email marketing quick tips, visit the archive.